Adobe Analytics Cheat Sheet for Summit 2018

by Amber Thornton

posted on 03-07-2018

It’s almost that time of year again. We’re excited to have you join us at Adobe Summit 2018, the world’s largest digital marketing conference!

It’s been an amazing first year for the Analytics Cloud and we’re looking forward to featuring our sessions in the Analytics & Data Management track. With so many incredible things to see and do, here’s a quick guide to help you navigate all things Adobe Analytics.

The road to Summit

When we started preparing for Summit several months ago, we gathered all of our Adobe Analytics experts in one room to explore topics for sessions, labs, and breakouts. We referenced many resources to guide our conversation, including the most recent industry research, latest trends, and emerging technologies. Although we discussed many different aspects of the analytics industry, we spent the vast majority of our time focusing on just one area — our customers.

Based on conversations with hundreds of customers over this past year, we identified three main themes for this year’s analytics sessions at Adobe Summit, which address some of the most prevalent challenges facing enterprise organizations today.

Theme #1: More advanced analytics, more value

As analytics capabilities continue to advance, there’s a clear correlation between a company’s analytics maturity and their ROI. These sessions focus on how users and organizations can ramp up their analytics practices and advanced feature usage to discover more value, and thereby separate themselves from the competition to become elite.

S101 – Analytics Rock Stars 2018: Top tips and tricks

S103 – Hit an Analytics wall? Break through it with advanced training

S105 – Too hot for main stage: Peek at the future of customer experience analytics

S107 – Extreme implementation makeover: Analytics Edition

S108 – Hold the phone… Did we implement our mobile app correctly?

S111 – Perfect harmony: Strategies and tips for unifying mobile app and web data

S112 – Welcome to the future of analytics: Blast off with Adobe Launch

S113 – IoT, The Final Frontier: Boldly go where no competitor has gone before

S114 – Understanding the customer journey with digital + call center intelligence

S115 – Keep that data clean: Governance that drives real trust

S117 – LAUNCHing an analytics revolution: Why basic tag management doesn’t cut it

S121 – Good vs Great: Obtaining an elite analytics practice is worth the effort

S122 – Leveraging user data for better customer experiences in healthcare

Theme #2: Data for one and all

Analytics is no longer reserved for a select few marketing teams. To stay competitive in today’s market, data must be democratized across the entire organization. Every function within the organization, from engineering to sales, needs to use data to direct their decisions. In these sessions, you’ll learn how your internal teams can become more data-driven to solve business problems and discover value.

S102 – Analysis Workspace: Tips & tricks for project creation and sharing

S106 – Survival of the Fittest: Evolving your analytics teams to avoid extinction

S109 – Confessions of a Product Manager: Analytics for the non-marketer

S116 – Mapping out the journey: Preparing for the power of customer analytics

S118 – Making your org data-driven: How to gain support for analytics adoption

S119 – Privacy by design: GDPR and your experience business

S120 – Data sharing: Key strategy for M&E profitability growth in 2018 and beyond

Theme #3: Customer Intelligence Fuels Action

Data without action is dead. Analytics is more than just collecting data and insights — analytics is a means to an end. The actions you take as a result of the intelligence you’ve gathered is what makes all the difference. By attending these sessions, you’ll discover how to integrate your insights into other customer-touching technologies, thereby moving beyond the charts and numbers to see tangible results.

S104 – Leveraging analytics across the content management supply chain

S110 – Don’t cut the cord on analytics: Visualize video data for ad optimization

S123 – Super segments: Level-up with third-party data in Analysis Workspace

S124 – 1+1=3: Analysis and optimization are better together

S125 – Media publishing: Understanding viewers beyond viewability

The numbers don’t lie. Hundreds of attendees have already registered for these must-see sessions. There’s a handful of returning favorites and several exciting and new features to see.

S101 – Analytics Rock Stars 2018: Top tips and tricks

S103 – Hit an Analytics wall? Break through it with advanced training

S105 – Too hot for main stage: Peek at the future of customer experience analytics

S107 – Extreme implementation makeover: Analytics Edition

S109 – Confessions of a Product Manager: Analytics for the non-marketer

S118 – Making your org data-driven: How to gain support for analytics adoption

S121 – Good vs Great: Obtaining an elite analytics practice is worth the effort

Hands-on Labs

Practice makes perfect. Put your learnings in action as our experts walk you through all the steps.

L760 – Tear down that wall! Bring your audience and analytics data together

L763 – Introducing the latest Adobe Analytics APIs

L764 – Become an Adobe Analytics Data Feed Ninja

L765 – Adobe Analytics: Enriching online data with offline customer data

L766 – Know and act now! Empowered by Adobe Analytics Livestream clickstream data

L767 – Keep everyone in the loop with Microsoft Power BI

L769 – 7 things you should be doing in Analysis Workspace right now!

L774 – Adding analytics to digital assistants

Bonus Surprise…

Sign up for the Analytics Insider programto receive access to an exclusive new experience at Summit. Come to the VIP Analytics Insider Lounge reserved for members only. Retreat from the rest of the conference to enjoy time with Adobe Analytics experts, receive free prizes, and more.

Learn more about Adobe Summit 2018.

Topics: Digital Transformation, Adobe Summit, Analytics, Community

Products: Analytics