Empower your Mobile Strategy with our Mobile-focused Sessions at Summit
Are you ready for mature content strategies, contextual personalization, and powerful reporting for mobile? Are you looking for tips to increase your mobile engagement and create experiences that convert? Do you need to unify and analyze your mobile app and web data so you can deliver seamless experiences to your consumers?
If any of these questions resonate with you, Adobe Summit 2018 has you covered with mobile-focused sessions and labs that will empower your mobile strategy and elevate your customer journey. In these sessions, you will find the tools you need to understand your customers, and tips to create personalized experiences. You can also get to know Adobe solutions more intimately, learn to harness their power, and get the proven tips and tricks that will make you a success.
So, get to these mobile-focused sessions and labs during Adobe Summit. We’ve split them up into categories so you can find what you need. Link to the sessions and labs for more details and to get your summit agenda ready for March 25-29 in Las Vegas.
Analyze and strategize
The data you need to know about customer behavior, conversions, and engagement is at your fingertips with Adobe’s mobile analytics capabilities. Learn how to report and utilize relevant data points and deliver impact. Build a mobile strategy to exceed customer expectations, find solutions that lead to acquisition, engagement, optimization, and retention. Learn how to align and unify data across platforms.
- TRN22: Adobe Analytics: Mobile App Analysis (available Sunday or Monday)
- S111: Perfect harmony: Strategies and tips for unifying mobile app and web data (Allstate)
- S407: Steps to mature your mobile experience strategy (NFL)
- S406: How to make mobile moments matter through optimized personalization
Personalize
Win with mobile engagement and personalization across channels. Get ideas for real-time, personalized mobile experiences from experienced marketers and managers. Back-up your mobile strategy and find answers with analytics that will fuel your personalization efforts.
- L750: Adobe Target for mobile: Compelling experiences that engage and convert (lab)
- S313: Personalizing mobile journeys with Adobe Experience Cloud
- S406: How to make mobile moments matter through optimized personalization
Perfect the details and create the experience your customer wants
The success is in the details. Engage with your customers and give them a relevant and meaningful experience throughout their customer journey — including mission-critical experiences like enrolling and onboarding. Learn how important systems and tools work for you to deliver and enhance mobile experience at scale.
- S303: Mobile moments with Adobe Campaign
- L731: Reusing content for mobile apps (lab)
- S612: Accelerate your mobile and web experiences using Adobe I/O
- S108: Hold the phone . . . Did we implement our mobile app correctly?
The support you want
Have an experienced team ready to help identify common issues, resolve, and get back to work. Get best practices from the start to execute campaigns, integrate content, and leverage Adobe technology.
See you at the main event
Adobe Summit is the premier event to learn from experts, participate in hands-on labs, and deliver mind-blowing customer experiences. This year is no exception. With nearly 290 sessions and labs, your questions will be answered. See you at the main event!