A Guide to the Top Digital Foundation Sessions at 2018 Adobe Summit

Adobe Summit 2018 is coming up fast. This year, we expect 13,000 attendees and nearly 290 total sessions and labs, more sessions and attendees than ever before. As Adobe continues to change the world through digital experiences, more and more enterprises around the world want to participate in this unique event, and learn from our innovations, best practices, and customer stories.

So, hopefully you too are coming to Las Vegas. But if you are a little bit like me, you are probably wondering, with so many options available, what sessions should you attend? Well, here we put together a selection of some of the best sessions for building a digital foundation at your organization, including digital transformation success stories, the benefits of integrating with Adobe Experience Platform, tag management tips and tricks, and best practices for data privacy and transparency.

Digital transformations

Companies around the world are trying to become digital-ready, but not everybody is successful in doing so. The following sessions will highlight best practices and customer success stories to guide you through your digital journey.

• S607 Why Digital Transformations Fail and Best Practices For Success
• S601 Amazing True Stories of Digital Transformation from Top Brands

Adobe Experience Platform

The Adobe Experience Platform enables you to centralize and standardize customer data and content from any system to improve the design and delivery of customer experiences. Through open APIs our platform is used by thousands of developers, technology partners, and system integrators worldwide. And built right into the Adobe Experience Platform is the Adobe I/O developer portal, which fuels about 1 billion API calls per day. Developers are provided with the tools, documentation, and services to quickly integrate with and extend Adobe’s Cloud Platform. Come to our sessions and learn how your company can benefit by integrating our technology across your existing solutions.

• S602 Adobe Experience Platform: The heart of Adobe Experience Cloud
• S603 Experience Data Model (XDM): The Rosetta Stone of the Experience Business
• S606 Machine Learning on Adobe Experience Platform: Unveiling the Framework
• S612 Accelerate Your Mobile and Web Experiences Using Adobe I/O

Tag management is not about tags

The first tag managers on the market had one job to do: deploy marketing and advertising tags. Today, experience businesses don’t hire tag managers to just deploy tags. Instead, they hire them to unify the data and technology delivered through those tags. Register for these two Summit sessions to learn how Launch by Adobe can do this and more, and to learn about our new product in the Activation core service.

• S604 The Future of Activation: Featuring Sprint’s upgrade from DTM to Launch by Adobe
• S605 Launch by Adobe: Tips & Tricks and Performance

Marketing to people, not devices

Learn about most recent regulations (i.e. GDPR), best practices, and programs, like Adobe’s Cross Device Co-op, that will help you deliver amazing experiences to your consumers while focusing on data privacy and transparency.

• S608 Device Co-op | Create the right framework to deliver maximum value
• S611 Adobe is GDPR Ready. Are you?

Can’t wait to see you at the Adobe Summit in Las Vegas, March 25-29.