Technology companies must meet the demands of a variety of different (and unique) audiences, and that includes delivering individualized content. The problem is, with so many audiences, few companies can keep up with quickly deploying content while keeping content production costs down. The solution is to incorporate user-generated content (UGC) into your marketing mix. When done right, UGC can meet the demands of your users while offering an authentic ‘word-of-mouth’ aura to your branding.
And how do you do UGC right? By adding Experience Manager Livefyre, Adobe’s UGC platform, to your existing Adobe stack. Now you can keep up with content production demands by injecting authentic and personalized UGC across the entire customer journey.
Here’s how it works.
Make UGC your competitive edge — with integrations
With direct integration between Livefyre and AEM Assets, brand-created content sits alongside highly curated UGC from Instagram and Twitter. This provides your creative teams with a holistic view of all available content within the Assets interface. UGC can quickly be published onto your webpages thanks to the integration with AEM Sites. Want a seamless UGC experience in physical locations, too? The Livefyre and AEM Screens integration offers your visitors a consistent brand experience online, in-person, or both.
Eliminate the heavy lifting of finding and curating content with machine learning capabilities
Moderating content and conversations on your digital properties can be time-consuming and costly. But with machine learning and automation features in Livefyre, you can more efficiently manage what’s happening on your webpages. Streamlined approval workflows speed up the process of getting rights to publish content, meaning you can take content to market faster and drive down costs. Smart Moderation in Livefyre automatically flags questionable content the moment it arises, enabling moderators to review on-the-fly. And thanks to machine learning, the software continuously refines its ability to find explicit and offensive content.
You can also take content curation to a whole new level with Smart Tags powered by Adobe Sensei in Livefyre. These enable you to search for what’s in images — not just the text and descriptions associated with the image. With Smart Tags, images are automatically tagged with attributes, so you can easily find what you’re looking for.
Personalize and test UGC experiences to drive conversion and revenue with Adobe Target
Deliver a non-stop stream of relevant user-generated images, videos, and comments — personalized to each of your audience segments — with Adobe Target and Livefyre. You can even A/B test UGC or engagement experiences to find the ones that best resonate with your audience and deliver the experiences that lead to more conversion.
OK, enough of the nuts and bolts. Let’s dive deeper into specific use cases.
- ****Add personalized commenting experiences to ecosystems and communities
It’s a proven fact that offering users an interactive and contextual commenting experience in a knowledge base or support forum — ones that feature articles where peers can learn from each other, provide feedback, and have direct conversations with company engineers — ensures customers and stakeholders have access to the resources they need for success with your product or service. By adding Livefyre’s sidenotes and comments to these communities, you can seamlessly create an interactive community where readers can ask questions and make comments in context. This adds the voice of the customer and fosters conversation within your online communities, providing a more useful and relevant experience to site visitors.
