Ten Things You Need to Know—16/03/18
by Digital Europe
Posted on 03-16-2018
- Adobe Updates Advertising Cloud Search: Campaign optimisation is, it’s fair to say, an increasingly complicated and unwieldy process. To help uncomplicate things, Adobe has announced the integration of Adobe Advertising Cloud Search with Sensei, its AI and machine learning framework. What does this mean in practice? Well, loads of stuff, and I’d encourage you to click the link and read all about it, but here’s a brief summary: improved UI, bulk-editing, AI-assisted discrepancy-flagging between modelled and actual campaigns, and the highest degree of transparency of any comparable search platform. Frankly, that’s not even the half of it, you’d be amazed. You can find more about the update at the link above, or head straight to learning more about Adobe Advertising Cloud Search right here.
- Facebook Jobs Rolls Out To 40 Countries: Are YOU a recruiter? Would YOU like to be able to spend more time “doing your job” while you’re on Facebook with all your friends? Well HUZZAH! Facebook’s jobs listing service, having been live in the US for a bit, is extending to a whole bunch of other territories, including the UK. Business Pages can now create job listings, in much the same manner as you can on LinkedIn, with users able to browse jobs in Marketplace. No clarity as to whether you’ll be able to advertise positions, but, well, it’s a monetisation opportunity, so let’s take a moment to consider the likelihood. I’d imagine this is going to skew local—remember, Facebook’s all about YOUR LOCAL COMMUNITY in 2018—but I don’t doubt there are some incredibly creative applications to which you can put this, from an advermarketinprcampaign point of view. Time before a Facebook reboot of THE BEST JOB IN THE WORLD tactic goes viral?
- YouTube Live Gets Improved Replays, Etc: It was something of a surprise to me that YouTube didn’t already do synced commentary when replaying a Live video, but apparently it didn’t. Now, though, if you re-watch a YouTube Live broadcast you’ll be able to see all the lovely, hateful comments played back to you as though in real time. Which is, er, well, horrible really, but what can you do? There’s automatic captioning being introduced for English broadcasts, as well as location tagging for Live broadcasts, and the extension of Super Chat (where commenters can pay to have comments featured right in the broadcaster’s eyeline) feature, and—OH IT’S ALL TOO MUCH.
- Google Hangouts Chat Rolls Out For All: This is basically Google’s version of Slack. It’s now widely available, and an interesting alternative for those who find Slack a horrific, confusing mess. It probably won’t be any less horrific and confusing, in all honesty, but it will integrate really nicely with GDocs, Calendar and the rest. If your business uses GSuite tools, this is probably worth a look.
- Voice Notes Coming to Facebook: Already available to WhatsApp and Messenger users, Facebook is trialling the ability for people to record short voice messages as Status Updates on the main platform. Which is nice. I’d imagine this will be prioritised in areas of the developing world where variable literacy rates and multiple written dialects make it most useful to have a voice option, but don’t doubt for a second that we will get it all too, ushering in an exciting new ERA OF STORYTELLING and INTERESTING NEW MEANS OF COMMUNICATION. You could, as the article suggests, do podcasts, or EXCITING CELEBRITY REVEALS, or all sorts of things really. What fun.
- FB Now Lets Publishers Label News As ‘Breaking’: Still in beta, and only rolling out to a select number of publishers initially, but we will, of course, all welcome another feature that makes the world even more colossally screamy and demanding of our attention. “Publishers in the test will be able to label Instant Articles, mobile and web links, and Facebook Live as breaking news. They can use the indicator once a day, setting how long the story is marked as breaking for (up to 6 hours). Publishers also have an extra pool of 5 indicators per month. The posts will appear in News Feed and there will be information in Page Insights so that publishers can track how their tagged posts perform. Readers will also be able to provide feedback when they don’t consider a story to be breaking news by clicking in the top-right drop-down menu of a post.”
Video Chat Coming To Messenger Lite: Literally that: users of FB’s stripped-back-for-2G variant will now also be able to do video calls, like users of the regular version. What’s remarkable about this is the coding required to make this possible. The compression and all the rest here is hugely impressive, and is one reason why Facebook is so miles ahead of all other networks globally. How can any other app compete in the developing world when they can’t possibly hope to compete at feature development and optimisation for low-connectivity? Rhetorical—they can’t.
Snapchat Launching Ability To Tag Friends: Slowly, slowly, Snapchat begins to make itself more user-friendly. You’ll soon be able to swipe up on a Snap you’ve taken to tag other users in your EXCITING CONTENT, which will give them a notification and, y’know, START CONVERSATIONS, or whatever breathless social bromide Snap is peddling today. Useful for influencer networks, and for the introduction of a degree of interactivity or user feedback to your Snap content; there are quite a few potentially interesting applications for this, and it’s another step towards making interesting for brands.
The Inclusive Internet: A whole bunch of NEW DATA from Facebook about online connectivity worldwide. It doesn’t say anything hugely surprising, but if you ever need a bunch of numbers about how fast internet connections are in French Guyana or Burundi or wherever, this might be of use.
DIY Toolkits: This is an interesting (Look, right, it’s not _really _interesting, it’s just potentially a bit work useful. I feel I need to be honest with you about this sort of thing) set of planning and thinking tools, showing a whole host of models and processes for interrogating business problems. It describes itself as being for “Development,” but generally any sort of consultancy-types might find useful stuff in here. Some of it will obviously be beneath you—I know how sophisticated you lot are—but it’s worth having a dig through if you’re interested in new processes and methods to use when determining strategy.
Topics: Digital Transformation, advertising and marketing, social media, technology, Trends, UK, UK Exclusive, Digital EMEA