Amp up Your 2018 Summit Experience
Must-attend sessions for retail, consumer goods, travel, and hospitality brands.
by Michael Klein
posted on 03-19-2018
Customer experience has always mattered in retail, consumer goods, travel, and hospitality. But now it’s the thing. Plus customers’ experience expectations are sky-high. The standard is now personalized, contextually informed experiences that seamlessly transition from online to offline. And brands in these industries must deliver great experiences to survive, let alone thrive.
For those looking to thrive, Adobe Summit is yet again the place to be. Below are some of the sessions you’ll want to catch for your industry.
Can’t-miss super sessions
The 90-minute Super Sessions take a deeper look at how top brands are using Adobe Experience Cloud to create exceptional customer experiences. They’re popular for a reason, so you’ll definitely want to reserve your space.
Retail is changing fast, but retailers with a digital foundation can turn disruption into opportunity. Take Foot Locker, for example. In this Super Session, you’ll learn how their solid digital foundation is transforming their organization and differentiating their customer experiences across channels. You’ll also get to engage with a panel of retail experts in an open town-hall forum, as they explore opportunities and challenges ahead in 2018.
- Michael Klein – Director, Industry Strategy – Retail, Travel & CPG, Adobe
- Pawan Verma – Chief Information and Customer Experience Officer, Footlocker
- Gail Horwood – SVP, Integrated Marketing, Kellogg Company
- Duncan Taylor – Industry Directors Lead, Global Industry Marketing C&E, Microsoft
- Cameron Michaelson , Sr. Research Manager, Adobe Labs
Travelocity, Avis, and Air Canada are evolving their customers’ on-site, off-site, and in-trip experiences—and mastering the art of the possible in travel and hospitality. Attend this session and discover how they’re delivering exceptional moments for their customers and creating timeless experiences across the myriad of channels and touchpoints their customers traverse.
- Julie Hoffmann , Head of Industry Strategy & Marketing – Travel, Adobe
- Tony Arbelaez – Senior Technology Manager, Travelocity
- Abhi Patil – Senior Director, CRM & Analytics, Air Canada
- Neal Zamore – SVP Digital Customer Experience, Avis
Success stories to learn from
Retail, consumer goods, travel, and hospitality brands are doing amazing things using Adobe solutions. With numerous sessions showcasing this latest wave of digital transformations, you’ll find plenty of inspiration and information for your own path to success. Here are a few to consider.
To deliver the exceptional experiences it’s known for, Nordstrom must provide personalized and inspiring content across channels. Hear how it leverages Experience Manager Assets to scale and measure content production, plus gain deeper understanding of what resonates with customers.
For consumer goods
Coca-Cola’s brand is 130+ years old, while Sonos is a brand born in the digital age. But they share in common a dedication to creating meaningful customer connections. Leaders from these two brands will discuss how companies, both old and new, can attract new customers while remaining loyal and authentic to the ones they’ve had for years.
For travel and hospitality
Delta knows first-hand the huge impact Adobe Target can have on the experiences you deliver customers. They also know it also takes the right team, mindset, and approach. Learn from their journey to a high-performing optimization and personalization program.
Subway is creating experiences that are driving significant revenue growth in online sales every day. Learn about Subway’s analytics and personalization operating model, and how this strategy can be applied to improve experiences across industries.
Across Summit, you’ll find sessions dedicated to topics critical to retail and travel.
Personalization at scale
The power of personalization for retail and travel brands is undeniable, but it has to be done at scale to succeed. For personalization at scale, consider these sessions:
- S310 – The Evolution of Omnichannel
- S708 – Adobe Sensei in Adobe Target
- S313 – Personalizing Mobile Journeys with AEM
Redefining the in-store experience
Despite claims a few years ago to the contrary, digital didn’t kill the in-store experience. It made it more important than ever. Some sessions focused on in-store experiences:
- S957 – The Contemporary Grocer: Albertsons Remakes Itself
- S227 – 9 Best Practices for Differentiated In-store Experiences
- S226 – Ceasars: Improving Retail Experiences with Digital Signage
Powering experiences with data and content
Data and content might seem old hat now for retail and travel brands. But with AI and machine learning changing the game, it’s critical to keep up with sessions such as these:
- S129 – Setting Up Your DMP Center of Excellence
- S908 – Customer Connections Through Design and Innovation
- S962 – Closing the Experience Gap with Qualtrics Experience Management
Nearly all of these sessions are filling up quickly, especially the super sessions, so be sure to sign up soon.
Topics: Industry, Adobe Summit, Digital Transformation, Retail, Travel & Hospitality