Navigating Financial Services Sessions at 2018 Adobe Summit

by Christopher Young

posted on 03-19-2018

Next week, we’ll gather in Las Vegas for the 2018 Adobe Summit. We’ve assembled great content for our customers and partners in financial services and insurance, where you can hear directly from industry leaders Vanguard, AAA Northeast, CIBC, iag, and others. It’s an exciting time as financial institutions are redesigning experiences that build trust and connection with their customers — all within the bounds of a regulated industry. To make it easier to navigate the schedule, here’s a guide to the very best financial services and insurance sessions at 2018 Adobe Summit.

Creating experiences that connect

The aspiration of every financial services institution is to deliver superior cross-channel experiences to increase customer engagement while driving revenue. But to do so, you must not only connect various internal systems and a range of diverse channels, but also connect emotionally with customers. This is a daunting challenge for large, complex organizations that still rely on face-to-face interactions. Our financial services Super Session takes a broad look at transformation initiatives and digital strategies that involve people and processes, not just technology.

The speaker lineup features top innovators in financial services and insurance:

In addition to the financial services Super Session above, we also recommend:

Other recommended sessions applicable to all industries, but ideal for FSI:

Of course there are hundreds of other technical sessions, hands-on hack sessions, and inspiring keynotes, too. We look forward to seeing you in Las Vegas.

Don’t forget to register for your spot in the industry Super Session today, as space is limited.

Topics: Industry, Adobe Summit, Financial Services

Products: Analytics, Audience Manager, Campaign, Experience Manager