Adobe Continues to Connect Creatives and Marketers Through New Technology Integrations and Innovations
by Meredith Cooper
posted on 03-27-2018
The customer journey is ever-expanding, with consumers moving seamlessly between physical and digital worlds, channel to channel and device to device. And, our recent survey of U.S. consumers revealed that most people spend one-third of their days looking at digital content, often on two or more screens at a time.
Keeping pace with fast moving consumers – all while providing more personalization, context, engagement and support – requires the deep integration of design, content and data. This is increasing the amount of content that needs to be created. In fact, according to our Creativity in Business survey, two-thirds of creatives say they’re creating more content now compared to five years ago. Creatives and marketers at brands and agencies have to work together more effectively and need more efficient workflows and tools to be successful.
Only Adobe’s cloud offerings are built to help creatives and marketers scale content and design, collaborate, iterate and publish with speed. Today we’re announcing several new integrations between Adobe Creative Cloud and Adobe Experience Cloud to help marketers and creatives work together even more effectively.
New integrations include:
Linking Adobe Creative Cloud with Adobe Experience Manager
Currently finding, modifying and reviewing enterprise assets requires creatives and marketers to toggle back and forth between different solutions. To streamline collaboration, Adobe is enabling creatives to find the digital assets they need that reside in Experience Manager’s digital asset manager, Experience Manager Assets, directly within Photoshop CC, Illustrator CC and InDesign CC through powerful search. The new panel, Adobe Asset Link, also allows creatives to enjoy cloud-based collaboration without leaving Creative Cloud as they create work-in-progress to production-ready assets. Adobe Asset Link will be available to customers in 2018.
Using Adobe Stock and 3D content from Experience Manager
To help marketers easily bring new and engaging experiences to market faster, Adobe is integrating Adobe Stock with Experience Manager. Now, marketers will have a simple way of searching, licensing, managing and reusing Adobe Stock assets through their Experience Manager Assets instances. This will help individual Experience Manager users find and license Adobe Stock assets seamlessly with an integrated experience. Additionally, Experience Manager’s connection with Adobe Dimension CC enables marketers to seamlessly leverage 3D content designed in Dimension and turn them into marketing experiences.
New creative capabilities in Adobe Advertising Cloud
Today, we introduced Adobe Advertising Cloud Creative, a new cloud offering to help marketers deal with the challenges of ad blocking, brand loyalty and fragmented media challenges. The platform features a direct integration with Adobe Creative Cloud, Adobe Analytics Cloud and Adobe Experience Manager to break down silos between creative, data and media strategy. It gives marketers more control over basic ad design features—such as copy and display ads—to accelerate new messaging without starting the design process from scratch. With creative assets built using Adobe Creative Cloud automatically available in Adobe Advertising Cloud Creative, marketers can quickly edit, target, storyboard and optimize personalized display advertising across ad sizes.
Leveraging Behance templates in Adobe Campaign (*Preview*)
Brands must send engaging emails that delight consumers or risk having consumers delete the content or unsubscribe. To help marketers get started sending compelling, well-designed email quickly, Adobe is previewing a collaboration between Adobe Campaign and Behance. Email marketers will be able to leverage unique pre-built templates designed by members of the Behance community in Adobe Campaign to create and send beautifully designed, engaging emails.
Connection between Adobe Experience Manager and Adobe Animate CC (*Preview*)
Consumers expect engaging brand experiences both online and in-store. To assist, Adobe’s previewing a new connection between Experience Manager and Animate CC. Designers will soon be able to create interactive experiences in Animate and directly upload them to Experience Manager Assets. Marketers can then upload these animations directly on in-store screens powered by Experience Manager to provide an interactive, engaging in-venue experience.
At Adobe, we understand that great customer experiences are created through great collaboration. It takes seamless, efficient connections between creativity, design, marketing and data to satisfy customer expectations. If you’re attending Adobe Summit this week, check out sessions in the design-led customer experiences track to learn more about the ways we’re building speed, scale and collaboration into our cloud offerings.
Topics: Digital Transformation, Leadership, Adobe Summit, Campaign Management
Products: Experience Manager, Photoshop, Creative Cloud