At Five Guys, it’s all about a maniacal focus on customers — and bacon

At the heart of the Five Guys success story is the importance it places on CX, a flag planted by the founders, the Murrell family, from day one. It’s something the company—and marketing VP Molly Catalano—have never lost sight of.

At Five Guys, it’s all about a maniacal focus on customers—and baco

by Alan Hart

Posted on 04-03-2018

For this week’s episode of “Marketing Today,” I spoke with Molly Catalano, vice president of marketing and communications at Five Guys Burgers and Fries. Catalano joined Five Guys over 13 years ago when the company had just 30 stores. Today, through sustained growth fueled by franchising, Five Guys has 1,500-plus locations in 10 countries.

At the heart of the Five Guys success story is the importance it places on the customer experience, a flag planted by the founders, the Murrell family, from day one. It’s something the company—and Catalano—have never lost sight of.

“The hardest part of my job is I don’t want to ruin that,” Catalano said. “I never want to do anything marketing-wise that takes away from the purity of the brand, which is that focus on the customer experience.”

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Highlights from this week’s “Marketing Today” podcast include:

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Topics: CMO by Adobe, Campaign Orchestration, Experience Cloud, Insights & Inspiration, Digital Transformation, Campaign Management, Marketing

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