Adobe Partners at NAB 2018: Creating connected experiences for thriving in the Age of Video
by Sue Skidmore
posted on 04-06-2018
The phenomenal growth of video around the world presents an incredible opportunity — and a daunting challenge — for content creators. To seize the opportunity, they need creative tools that empower them to deliver stories that stand out. To meet the challenge, they need ever-greater efficiency in their production workflows. Adobe and our amazing technology partners deliver.
Powerful alone, unstoppable together
Thanks to deep and ongoing collaboration between Adobe’s video team and our community of over 250 technology partners, customers around the world can work in an integrated production environment, whether they are a one-person shop, a boutique studio, or a global enterprise. APIs in the core Adobe video apps like Premiere Pro CC, After Effects CC, Audition CC, Adobe Media Encoder CC, and other apps like Adobe Photoshop CC, allow our tools to connect and interact with partner technologies, giving the user a seamless, connected workflow. Ongoing dialogs with our partners for development, testing, and optimization ensure strong feature releases and keep our customers on the leading edge as the industry evolves. Within each of the Adobe video applications are open APIs, which are built to interact with our partner technologies to ensure seamless, connected workflows.
Like Adobe, over 100 of our technology partners are at NAB this year to show off their latest innovations and Adobe-integrated solutions to over 100,000 attendees here in Las Vegas. We wanted to share some of the highlights in this post.
Camera manufacturers: Adobe is announcing native support in Premiere Pro CC for several new formats.
Canon: Adobe is announcing support for Canon’s EOS C200 and the new Cinema RAW Light format in the new release of Adobe Premiere Pro CC. The C200 has instinctive controls and a touchscreen that feels like a smartphone. Booth C4325.
RED Digital Cinema: Adobe is announcing support for the RED camera image processing pipeline [IPP2]. RED’s new image processing pipeline unlocks the full potential of every pixel. IPP2 offers a completely overhauled workflow experience and encompasses all of the steps in the image capture process, from raw sensor data to final image output. You can learn more about this pipeline support in Adobe booth SL4610.
Sony: Adobe is announcing native Premiere Pro CC format support for the Sony VENICE 6K CineAlta Camera in the latest release. In addition, Sony will be showcasing their new XDCAM Air solution in their booth. XDCAM AIR is a cloud-based workflow solution for news production and includes a dedicated extension panel for Adobe Premiere Pro CC, enabling editors to instantly pull video shots from cloud storage into the local project. This allows production teams to prepare news video content in parallel with their camera teams, and deliver almost as soon as shooting is completed. Booth C11001.
GPUs, real-time graphics and control surfaces
AJA: The lo family delivers powerful workflows in a compact form, bringing flexible I/O and high performance to any compatible workstation or laptop. The latest small-form factor offering is the IO4K Plus. Lo 4K Plus is the cutting-edge of capture and output hardware available over Thunderbolt 3, offering a full set of professional video and audio connectivity with support for the latest 4K/UltraHD devices, HFR, HDR and single-cable simplicity with 12G-SDI and HDMI 2.0 I/O. Booth SL2505.
AMD: The latest release of Adobe Premiere Pro CC includes native support for Radeon Pro SSG GPU, designed specifically for video production, combining the high performance capabilities of AMD’s next-generation “Vega” GPU architecture with 2TB of NVMe storage onboard the graphics card. This GPU has the horsepower for demanding 4K and 8K video workflows, which allows for seamless editing of popular raw video files, giving editors unprecedented control of their projects while using the original high-resolution, uncompressed footage, and accelerating the production process. The Radeon Pro SSG is shipping in April in the Dell Precision T7920 workstation. Booth SL8224.
Bluefish444: This announces SMPTE 2022/2110 Video Over IP support with the latest versions of the Adobe Creative Cloud CC video apps. The Kronos and Epoch SDI, HDMI, and video over IP solutions from Bluefish are well-suited for professional video production with Adobe Premiere Pro CC, Adobe After Effects CC, and the other Adobe video tools that are part of Adobe Creative Cloud. Existing Epoch customers will have the ability to capture SMPTE 2022-6 video over IP streams, directly within Adobe Premiere Pro CC, through standard off-the-shelf 10GB Network Interfaces. Booth SL9021.
NewTek: NewTek’s LiveGraphics is an entirely new, revolutionary approach to the creation of real-time motion graphics that does not require a proprietary hardware graphics engine. With LiveGraphics, content authored in Adobe Photoshop and After Effects is instantly available for live output from TriCaster TC1 and NewTek IP Series. Booth SL5016.
Sling Media: Sling Media will be demonstrating the integrated panel for Premiere Pro with their wireless multi-camera and live-switcher hub called SlingStudio. Users can easily export footage from a single storage device to Adobe Premiere Pro, which automatically time-aligns your files so you can begin editing without having to spend hours in post-production setup. Booth SU8113.
Tangent Wave: Tangent is introducing extended support for Adobe Premiere Pro from the entire Tangent control panel range. Many more parameters and functions within Adobe Premiere Pro CC will now be accessible from the panels. Along with speeding up repetitive editing tasks, this new support will be especially useful for the many Lumetri color grading tools in Adobe Premiere Pro, which are ideally suited for mapping, to physical knobs and trackerballs. Booth SU7814.
Media asset management solutions
Arvato: For the first time Arvato Systems will preview an on-demand SaaS edition of VPMS EditMate, the market-leading production asset management (PAM) for Adobe Premiere Pro CC. VPMS EditMate is the production asset management for Adobe Premiere Pro. EditMate offers an adaptive streaming engine that uses available bandwidth to deliver a high quality, full HD “proxy” — giving you the full Adobe Premiere Pro experience and toolset but without needing to wait for, or copy, large media files. Booth SU6714.
Dalet: Dalet introduces Dalet Galaxy five at NAB 2018. Everything in this new version pushes more advanced team collaboration. The integration with Adobe Premiere Pro CC has been expanded with two major features: the support of Adobe Projects as MAM objects, and sharing of the Dalet “CG on the timeline” model between the two platforms. Booth SL8010.
Join Adobe and Dalet at Dalet Pulse, Sunday April 8, at 5:00 p.m. at the SLS Hotel Las Vegas, for a reveal latest innovations and launches. Click here to RSVP.
Etere: Etere will be showcasing the latest plugin for Adobe Premiere Pro CC, which features seamless integration with Etere MERP solutions to provide all the professional tools needed from a single interface, without exiting the NLE environment. Booth SL5516.
Cantemo: Cantemo is announcing and demonstrating an integrated panel for Adobe in its cloud video hub, called “iconik.” The panel makes it easy to use Adobe solutions within iconik and, having initially been integrated with Adobe Premiere Pro CC, has now been extended to support Adobe Photoshop CC, Adobe Audition CC, and Adobe Illustrator CC. Integrating iconik with these solutions means that users can access and edit all their media files, and easily share and collaborate with others on their extended teams. Booth SL5007.
FlavourSys: Flavorsys, an independent software company delivering products designed to improve the day-to-day workflow of any content production facility, today announced that the latest version of their production asset management (PAM) tool Strawberry (v. 5.4) now offers more seamless integration than ever into the video apps of the Adobe Creative Cloud, a comprehensive set of interconnected software tools and services. Flavorsys is showing in the EditShare Booth SL8620.
IPV: IPV is announcing and demonstrating Curator for Adobe, which is an extension available for use in Adobe Premiere Pro CC and After Effects CC and lets users benefit from access to their Curator asset management system directly from within their chosen post-production software. Editors can stream proxies directly into their Creative Cloud applications where they can also switch between low and high-resolution assets when needed. And during live and near-live operations, Curator Logger gives users immediate access to an asset’s live markers in Adobe Premiere Pro as they’re added to the Curator system. Booth SL4905.
Marquis Broadcast: Marquis will launch its new Premiere Parking software at NAB, which offers a fast and easy way for Adobe Premiere Pro CC users to be able to safely move, transfer, and share projects. Premiere Parking works alongside Marquis’ Worx4 Pro software which analyzes Adobe Premiere Pro CC Projects, identifying all media associated with the project and automatically checks the integrity of the project, identifying and highlighting any missing media and its last known location. Booth SU6225.
Facilis: The company will showcase the latest advancements to its FastTracker integrated asset tracking software and announce a new panel for seamless integration with Adobe Premiere Pro CC. First launched in 2016, FastTracker now includes many powerful features such as global indexing, automatic preview clip generation, index date/time window searching, and tag-specific searching. These features are now available in the shipping version, FastTracker 2.1. Visitors to the Facilis booth will be able to get a sneak peek at the upcoming version of FastTracker 3.0, which will include asset search and access via a web browser interface, and direct integration with Adobe Premiere Pro CC. Booth SL7920.
OpenDrives: The upgraded release of OpenDrives solutions’ media accelerator employs NVMe (non-volatile memory express) technology, the fastest form of flash storage currently available and twice as fast as the SSD technology previously used. Working with OpenDrives, entire teams of Adobe Premiere Pro users can point their project files, database peek-in cache, and media cache to OpenDrives’ Media Accelerator, allowing them to collaborate in real time with dramatically improved loading, scrubbing, and other operational performance. Booth SL2424.
Trint: Trint’s new panel for Adobe Premiere Pro CC enables direct upload of footage to Trint for fast, automated transcription, giving users a quick and integrated flow for making audio searchable and creating captions for their media. Using Trint’s automated speech-to-text technologies, editors quickly get a machine-generated draft transcript that they can easily polish to perfect in the Trint Editor. Transcriptions corrected in Trint will be available in the panel, giving editors direct access to SRTs and WebVTTs from within Premiere Pro CC. Trint will be demonstrating in the Sprockit Booth N3735SP-A.
Topics: Creativity, Video & Audio
Products: After Effects, Audition, Photoshop, Illustrator, Premiere Pro, Creative Cloud