OSF HealthCare Foundation Speeds Outreach to OSF Children’s Hospital Donors

From brief to finished ad in a single bound with Wrike + Adobe integration.

Image source: OSF HealthCare.

by Minson Chen

posted on 04-19-2018

OSF HealthCare, a faith-based non-profit health-care system in Illinois and Michigan, has kept its mission strong since 1877 – to serve with the greatest care and love. As healthcare continues to change, OSF HealthCare remains at the forefront of innovation and technology. This is true not only in patient care, but in the the organization’s Marketing & Communications division, where the team is constantly embracing new tools to improve the way they communicate with consumers and enhance patient experience.

Why does a hospital need a marketing department? According to Shelli Dankoff of OSF HealthCare, “You need to be able to present the big picture to your community about who you are at your core.”

St. Francis Hospital in 1877. Image source: OSF HealthCare.

OSF HealthCare Saint Francis Medical Center today. Image source: OSF HealthCare.

Meet Heidi Wessler, graphic design coordinator at OSF HealthCare.

Our challenge:

Four hundred creative requests a month. Eleven different marketing teams. Seven designers. One rigid, homegrown system to manage it all.

We recently caught up with Heidi Wessler, graphic design coordinator at OSF HealthCare. Heidi runs graphic design for the foundation marketing team. With 13 hospitals and medical facilities across two states, the healthcare corporation’s creative team struggled to manage the increasing volume of work. Four hundred creative requests a month. Eleven different marketing teams. Seven designers. One rigid, homegrown system to manage it all.

The team needed a flexible project management solution to centralize requests, assign work, and collect feedback. But this couldn’t be just any task manager — the tool also needed to streamline the design, review, and approval process. They selected Wrike and integrated it with their Adobe tools to create, manage, and optimize a creative delivery process. We asked Heidi to showcase a recent project. Here’s her story.

Project: Monthly Miracle Club Superhero print ad

Team members involved: Foundation client, web developer, photographer, writer, graphic designer, marketing rep

Heidi: This was the first in a series of pieces trying to build awareness for a monthly donor program with OSF HealthCare Foundation. We were up against a firm due date for publication. It was donated ad space that we were given at the last minute. We decided to use the space to promote our monthly donor program and build awareness. The struggle we faced with the short timeframe was the demand to have an actual patient photo, which required a photoshoot in time to manipulate a photo to drop into the layout. We had the web team involved to create a vanity URL and make updates to the webpage. The writer reviewed and edited the submitted copy that came from Foundation. Next, I got started on a concept.

I offered up a layout before the photoshoot to get things locked in and ready to drop in the final photo. You can see looking through my screenshots that I utilized the Wrike Extension for Adobe Creative Cloud, a panel that is accessed from within InDesign, to upload my initial proof and get feedback. The concept stayed the same, but the layout was altered once the final image was received. You will see markups from a few different team members all in one place using Wrike’s Proofing & Approvals tool to make it easy for me to follow and everyone to stay on the same page.

Markup and comments from my team all in one place. Image source: OSF HealthCare

I had all updates made and ready to go before the final photo was received. The Wrike Extension for Adobe Creative Cloud provides a list of reviewers and displays who have approved and who is requesting changes, all in one easy-to-use panel. It was great doing this without having to leave InDesign. I could see the comments and the description for my project as well as the due date.

My project details inside Adobe InDesign CC. Image source: OSF HealthCare.

Once I uploaded my proof for review, I was able to change the status right there.

Proof uploaded. Changing status to in Progress. Image source: OSF HealthCare.

The seamless integration between Wrike and Adobe tools helps streamline our process and save time overall. The ability to upload proofs directly into Wrike cuts out a number of tedious steps. Having the communication contained within a task and not spread out across several email chains saves time gathering feedback. This information shows up in the comment stream in the Wrike Extension for Adobe Creative Cloud. Other nice features include the ability to easily update the initial proof and share it out for review with one click. When it’s time to make another proof, the document can be opened directly from the Wrike Extension for Adobe Creative Cloud to make revisions.

We’re collaborating more than we ever have before, but we’ve also cut the time it takes to revise and approve assets by 50 percent, if not more.”

The final ad that helped connect superhero donors to OSF Children’s Hospital patients. Image source: OSF HealthCare.

In the end, we finished ahead of schedule with a pleasing final product for the client. Success!

Heidi Wessler, Graphic Design Coordinator at OSF HealthCare

To learn more about how OSF uses Wrike and Adobe, check out the case study. OSF HealthCare Crushes Creative Projects 50% Faster with Wrike and Adobe Integration. Interested in achieving similar results? Register for the webinar: Wrike, Adobe, and the Creative Process.

Topics: Creativity

Products: InDesign, Photoshop, Premiere Pro, Creative Cloud