Introducing the Inaugural Adobe Insider Tour
by Eric Matisoff
posted on 04-23-2018
Last year, we brought several Analytics Rockstar events on the road in a multi-city tour where we had customers, Adobe product managers, and more present tips, tricks, and best practices. We had so much fun and got such great feedback from our customers that we’re taking the tour to more cities and with even more great content.
I’m thrilled to introduce the inaugural Adobe Insider Tour. This year, we’re heading to multiple cities in the U.S. and even taking the tour abroad. We’ve incorporated the best suggestions from last year: more time with Adobe experts, more customer content, and even more chances to meet with your peers.
Like the 2017 tour, we’ve secured some incredible event locations and are looking for customers who have Rockstar-worthy Analytics tips to share. Please submit your tips using this online form. To give some context for the kinds of tips we’re looking for, I’ll share what each panelist presented at the 2018 Analytics Rockstar session at Adobe Summit in Las Vegas:
Meghan Powers (CarMax)
- Create an automated click overlay by leveraging ReportBuilder and DTM.
- Expand the click overlay to visually align conversions and CTAs on a page.
Kerri Adcock (National Instruments)
- Combine the powers of classifications, sub-classifications, and classification rules for a highly governed data strategy.
- Use the data from Adobe Target activities to create segments and calculated metrics that further expand the integration with Adobe Analytics.
David Berger (TIAA)
- Leverage Calculated Metrics and the Fibonacci sequence to create a super-powered engagement score.
- Use internal search to identify SEO and paid search opportunities.
Audrey Salerno (Cars.com)
- Segment visitors by their level of re-engagement to measure new visitor retention.
- Trend visitor engagement metrics with custom rolling date ranges that bind the visitor retention segments to individual months.
Halee Kotara (Blast A&M)
- Use Analysis Workspace to streamline the QA process of mobile app and web data.
- Set and measure targets for your KPIs based on historical growth.
Matt Botta (Jet.com)
- Manipulate some advanced functions to better analyze your product assortment via Calculated Metrics.
- Incorporate nested IF functions in a calculated metric to understand if you are on pace to hit your end-of-month goals.
Hopefully, these tips from Summit spark some potential ideas for you. We’re looking for tips that would help your analytics peers uncover new and deeper insights or perform their daily tasks more efficiently or effectively. Ultimately, your judges will be the attendees in the audience as they will be given the opportunity to vote for their favorite tips live. If you’re debating whether your ideas pass muster, please submit them as you may underestimate how valuable they would be to others (they don’t have to be overly complicated or technical to be well received).
Initially, we’ll be screening your tips by how innovative, practical, and valuable they are, as well as how broadly they could be used by analysts at other companies in different industries. Participating in this session will be a great opportunity win a ticket to the 2019 Adobe Summit, establish your personal brand within the industry, and share your expertise with grateful peers.
All submissions need to be received based on the table below:
|Location||Event Date||Tip Submission Deadline|
|Atlanta||June 1||May 11|
|São Paulo||---------------||Week of June 18||May 18|
|Los Angeles||June 21||June 7|
|Boston||July 31||July 16|
|Columbus||August 1||July 16|
|Chicago||September 11||August 28|
|New York City||September 13||August 28|
|Dallas||September 27||May 11|
|Sydney||October 17||August 1|
|Melbourne||October 17||August 1|
|Denver||October 24||October 22|
|Toronto||November 15||November 1|
Topics: Digital Transformation, Analytics