Top Adobe EMEA Summit Tracks for Marketing Executives, Channel Marketers and Campaign Managers

Ever come home to find a fat pile of post on the doormat, only to dis­cov­er it con­tains no chat­ty let­ters from friends, no cheer­ful post­cards from trav­el­ling relatives—nothing but fliers for supermarkets, adverts for local trades­peo­ple, and solic­i­ta­tions for char­i­ty dona­tions? Dis­ap­point­ing, right?

Spam email is just as unwelcome. As a con­sumer myself, I hate receiv­ing irrelevant, untargeted mes­sages and offers, in many cas­es via email. It’s worse com­ing from the brands I reg­u­lar­ly buy from and engage with. In a way I feel offend­ed, as if a good friend has giv­en me a birth­day gift they know I’ll hate, hoping I’ll open the wrap­ping paper and smile, regardless. Today’s con­sumer yearns for excep­tion­al expe­ri­ences at every lev­el, right down to the email land­ing in their per­son­al inbox­es. They’ll have no qualms about ban­ish­ing you from their data­bas­es if the expe­ri­ence you pro­vide is unwant­ed and irrel­e­vant.

Opti­mis­ing the cus­tomer jour­ney across mul­ti­ple touch­points is the num­ber one pri­or­i­ty for mar­keters to ensure that con­sumers get con­sis­tent expe­ri­ences that are engag­ing and per­son­al. In the Email and Omnichan­nel Mar­ket­ing track at Adobe Sum­mit EMEA you can join your peers, Adobe experts, thought lead­ers and customers, to dis­cuss best prac­tices, strate­gies, and suc­cess sto­ries about how to cre­ate, opti­mise and deliv­er per­son­alised expe­ri­ences to each cus­tomer at the right moment, through mul­ti­ple chan­nels.

Want to learn how you to turn Spam into sen­sa­tion? Here are a few ses­sion sug­ges­tions:

EM1: Adobe Cam­paign solu­tion update

Omni-chan­nel mar­ket­ing is not just about man­ag­ing chan­nels, it’s also about orches­trat­ing mean­ing­ful expe­ri­ences through­out the cus­tomer jour­ney using data, arti­fi­cial intelligence, and con­tent. Adobe Cam­paign con­stant­ly evolves to help our cus­tomers cre­ate, man­age, exe­cute and opti­mise their mar­ket­ing strate­gies.

In this ses­sion you’ll learn about:

• Key trends in omni-chan­nel mar­ket­ing that inspire mar­keters
• Recent­ly added Adobe Cam­paign fea­tures and capa­bil­i­ties
• Inno­v­a­tive use cas­es and inte­gra­tions with the Adobe Expe­ri­ence Cloud

This ses­sion is for mar­keters of all lev­els.

EM3: Vir­gin Hol­i­days – The trans­for­ma­tion­al jour­ney towards a uni­fied cus­tomer expe­ri­ence

Vir­gin Hol­i­days is one of the UK’s favourite world­wide hol­i­day com­pa­nies. To win in an indus­try dis­rupt­ed by new com­peti­tors and tech­nolo­gies they must offer the best expe­ri­ence to every cus­tomer. That is why Vir­gin Hol­i­days trans­formed the way they work by cen­tral­is­ing com­mu­ni­ca­tions and cus­tomer data from all depart­ments and chan­nels through a sin­gle scal­able solu­tion. Explore how Adobe Cam­paign helps them orches­trate con­ver­sa­tions with cus­tomers across email, mobile, direct mail, and out­bound inter­ac­tions, result­ing in a rev­enue uplift of 37 per­cent and 150 per­cent high­er con­ver­sions.

Dis­cov­er how Vir­gin Hol­i­days:

• Used a cul­ture of trust to trans­form and speed up their com­mu­ni­ca­tions
• Con­sol­i­dat­ed data from CRM, online, retail and oth­er sources for bet­ter cus­tomer vis­i­bil­i­ty
• Got up and run­ning with first cam­paigns in just six weeks
• Con­vert­ed their com­mu­ni­ca­tions from trans­ac­tions to inspir­ing con­ver­sa­tions
• Achieved a 90 per­cent engage­ment rate with omnichan­nel mes­sages

This ses­sion is for email and omnichan­nel mar­ket­ing pro­fes­sion­als of all lev­els.

EM10: GDPR & Adobe Cam­paign: Reduc­ing anx­i­ety when deal­ing with pri­va­cy

With GDPR just around the cor­ner, brands are com­plet­ing last-minute prepa­ra­tion to achieve readi­ness. But beyond com­pli­ance require­ments, GDPR offers an oppor­tu­ni­ty for you to increase trust with your con­sumers.

In this ses­sion learn how to:

• Lever­age capa­bil­i­ties avail­able in Adobe Cam­paign to ease the process of han­dling requests from data sub­jects
• Lever­age GDPR to increase trust and loy­al­ty with con­sumers
• Pre­pare for the future with gen­er­al pri­va­cy best prac­tices in Adobe Cam­paign

This ses­sion is for email and omnichan­nel mar­ket­ing pro­fes­sion­als of all lev­els.

EM4: The Beau­ty of Loy­al­ty—How Dou­glas dri­ves engage­ment and rev­enue along the entire cus­tomer life­cy­cle

Spoil­ing, edu­cat­ing and inspir­ing: Dou­glas believes, that hap­py cus­tomers dri­ve rev­enue and prof­it. That is why client sat­is­fac­tion is the num­ber one pri­or­i­ty for the lead­ing Euro­pean spe­cial­ist retail­er of selec­tive beau­ty and per­son­al care prod­ucts. At the core of their cus­tomer loy­al­ty efforts is the Dou­glas Beau­ty Card, with more than 35 mil­lion cus­tomers across Europe. Thanks to Adobe Cam­paign, mem­bers receive ful­ly per­son­alised, orches­trat­ed and rel­e­vant mes­sages based on their inter­ests, pref­er­ences and trans­ac­tions.

In this ses­sion learn about:

• How Dou­glas deliv­ers con­sis­tent offers and pro­mo­tions across the entire cus­tomer lifecycle
• Adobe Cam­paign capa­bil­i­ties to cre­ate and enhance the inte­grat­ed cus­tomer profile
• The Dou­glas approach to omnichan­nel mar­ket­ing includ­ing chan­nels like email, mobile, web­site and POS.

This ses­sion is for email and omnichan­nel mar­ket­ing pro­fes­sion­als of all levels.

Learn more and reg­is­ter for Adobe Sum­mit EMEA here.