The 2018 ExBE Awards Session and Gala at Summit

Inspirational Success Stories from Adobe Target Customers.

by Drew Burns

posted on 04-26-2018

Every year, customers like you wow us by how they’re using Adobe Target, the leading digital intelligence solution, to create incredible business impact for their organization. And as we have for the last few years, we’ve held a contest in which Adobe Target customers submit their stories of this innovation and success.

This year, our customers submitted their stories in two categories of the Adobe Experience Business Excellence Awards (ExBE) contest: Excellence in AI-powered Personalization and Excellence in Business Impact Through Optimization. As the award names suggest, these categories honor our customers who creatively and successfully used the artificial intelligence (AI) capabilities of Adobe Target in their personalization activities or used Adobe Target to optimize and create a significant positive impact on their business.

We are thrilled to announce the winners this year were media powerhouse Sky UK for AI-Powered Personalization and the de facto language learning company Rosetta Stone for Business Impact through Optimization.

Sky UK leveraged machine learning in Target to multiply the value of its understanding of key business personas by delivering personalized recommendations to those personas across various touchpoints. Rosetta Stone used Adobe Target to smoothly transition its entire business model from selling its iconic yellow boxes of language learning software to a subscription-as-a-service (SaaS) model — a journey we at Adobe embarked on just a few years ago.

We were honored to see how Adobe Target played an important role in both of these success stories.

Sky UK and Rosetta Stone recognized at the ExBE Gala

We didn’t want to keep these successes to ourselves, so we were pleased to recognize Sky UK and Rosetta Stone in front of hundreds of attendees at our ExBE Gala, a red-carpet event emceed by none other than comedian extraordinaire Preacher Lawson.

Comedian Preacher Lawson kicks off the ExBE awards ceremony.

Rob McLaughlin of Sky UK (middle) accepts the Excellence in AI-powered Personalization award from Loni Stark and Kevin Lindsay of Adobe.

Victor Areliano (middle left) and Jessica Brislen (middle right) of Rosetta Stone accept the Excellence in Business Impact Through Optimization award.

All contest finalists share their success stories in a top-rated Summit session

But as we do each year, we also held an Adobe Summit session that allowed our finalists and winners to explain their success stories in more detail to an audience of their peers. Finalists included companies from manufacturing, retail, B2C software, B2B software, and media and entertainment. If you attended, you heard how a major B2B software company used Adobe Target to execute its account-based marketing (ABM) strategy, how a retailer used Adobe Target to evaluate the impact of introducing a new website feature, and many more inspirational stories of success.

I had the great privilege of hosting this session, Personalization Tales from Experience Business Awards Finalists, which has become one of our most popular Personalization Track sessions. Thanks to the amazing stories from our customers, the session was ranked in the top 3 for the track this year. If you were unable to attend, we’ve made sure you can access all these great stories — just watch the video recording of the session here.

Join us for the Adobe Insider Tour and submit your story for the 2019 ExBE Awards today

By the way, we’ve been so inspired by these customer stories that we’re using our recently announced Adobe Insider Tour as an opportunity for you to enjoy an interactive session with us and other optimization experts in major cities across the U.S., but to also submit your success story using Adobe Target for next year’s ExBE contest. Who knows, you might be selected as a finalist to present onstage in a Summit session or win an ExBE award. And to sweeten that opportunity, we’re giving away passes to the 2019 Adobe Summit to the lucky winners. So don’t hold back — tell us that story.

Topics: Digital Transformation, Personalization

Products: Target