Top Picks in the Content and Experience Management Track at Adobe Summit EMEA

by Sylvie Felx

Posted on 05-01-2018

Have you ever heard the quote, “There are lies, damned lies, and sta­tis­tics?” Even though num­bers get a bad rap, they’re often a great way to back up con­tent claims, so I’m going to throw a few at you.

Accord­ing to the IDC (Inter­na­tion­al Data Cor­po­ra­tion), CMOs at the largest tech­nol­o­gy com­pa­nies report that build­ing out con­tent mar­ket­ing as an organ­i­sa­tion­al com­pe­ten­cy is the sec­ond most impor­tant ini­tia­tive after mea­sur­ing ROI. Nev­er­the­less, 70 per­cent of mar­keters lack a con­sis­tent or inte­grat­ed con­tent strat­e­gy. At Adobe we think this is a major issue, which is why I believe that the Con­tent and Expe­ri­ence Man­age­ment track should be a top pri­or­i­ty when prepar­ing your Sum­mit EMEA itinerary.

Peo­ple spend rough­ly one third of each day engag­ing with dig­i­tal content—a key find­ing that emerged from Adobe’s 2018 Con­sumer Con­tent Sur­vey. There­fore, brands must source and man­age con­tent that makes it pos­si­ble for them to deliv­er desir­able cus­tomer expe­ri­ences with increas­ing veloc­i­ty. The Con­tent and Expe­ri­ence Man­age­ment track focus­es on inno­va­tions in the areas of cloud agili­ty, flu­id expe­ri­ences, con­tent intel­li­gence, and mar­ket­ing and IT veloc­i­ty to pow­er per­son­alised cus­tomer expe­ri­ences.

There are almost 20 ses­sions to choose from, mak­ing this one of the largest tracks at this year’s sum­mit. We know it’s impos­si­ble for atten­dees to hit every­thing, so with that in mind, I’ve pulled out a few high­lights that I think are not to be missed:

Adobe Expe­ri­ence Man­ag­er Sites: Top 10 new inno­va­tions (CX2)

Organ­i­sa­tions need to cre­ate and man­age dig­i­tal expe­ri­ences at scale across all channels. This ses­sion high­lights and demon­strates the new inno­va­tions in Adobe Expe­ri­ence Man­ag­er Sites, that sup­port cloud scale and secu­ri­ty, omnichan­nel deliv­ery, con­tent intel­li­gence, and reduc­ing time to val­ue. Attend this ses­sion to learn how these enhance­ments in dig­i­tal expe­ri­ence man­age­ment sup­port the rapid­ly evolv­ing needs of brands.

What’s new in Adobe Expe­ri­ence Man­ag­er Assets: Top DAM fea­tures (CX8)

Con­sumers’ insa­tiable appetite for con­tent has dri­ven lead­ing brands to meet demand by cre­at­ing con­tent at a fast and furi­ous pace. For some, this means pump­ing out hun­dreds or even thou­sands of dig­i­tal assets dai­ly that need to be edit­ed, uploaded, tagged, man­aged, cropped, assem­bled, and per­son­alised for many chan­nels and expe­ri­ences. At this ses­sion you’ll find out how the new AEM Assets pow­ered by Adobe Sen­sei can help ease the bur­den of expe­ri­ence cre­ation. You’ll also see excit­ing inno­va­tions in Expe­ri­ence Man­ag­er Assets that will help max­imise con­tent veloc­i­ty with­in your organisation.

Cred­it Suisse: Opti­mis­ing Enrol­ment with Adobe Expe­ri­ence Man­ag­er Forms (CX14)

For reg­u­lat­ed busi­ness­es and gov­ern­ment agencies—whether sign­ing up new cus­tomers or enrolling cit­i­zens in mis­sion-crit­i­cal services—customer expe­ri­ences rely heav­i­ly on dig­i­tal forms and doc­u­ment-inten­sive work­flows. Expe­ri­ence Man­ag­er Forms sup­ports that mis­sion by enabling depart­ments and enter­pris­es in reg­u­lat­ed indus­tries to design, man­age and deliv­er com­pelling mul­ti-chan­nel mobile-opti­mised forms and inter­ac­tive com­mu­ni­ca­tion expe­ri­ences at scale. Join this ses­sion to hear how Cred­it Suisse trans­formed from paper-based process­es to stream­lined dig­i­tal expe­ri­ences, opti­mised their cus­tomer-fac­ing inter­ac­tions across chan­nels, and laid the foun­da­tion for fur­ther scal­ing and per­son­alised cus­tomer expe­ri­ences with Adobe Expe­ri­ence Man­ag­er Forms.

Break­ing the chains: How Tele­graph Media Group is lever­ag­ing Adobe Man­aged Ser­vices at scale and speed (CX12)

Organ­i­sa­tions are increas­ing­ly com­pet­ing on the dig­i­tal expe­ri­ence front to engage and con­vert cus­tomers. A scal­able, secure cloud-based infra­struc­ture with tools for con­tin­u­ous deliv­ery is the first step toward enabling smooth, engag­ing dig­i­tal expe­ri­ences. At this ses­sion you’ll hear how Tele­graph Media Group used Adobe Expe­ri­ence Man­ag­er Man­aged Ser­vices to migrate from its exist­ing on-premis­es envi­ron­ment to cloud and upgrad­ed to the lat­est ver­sion of Expe­ri­ence Man­ag­er to improve its cus­tomer experiences.

Find out more about Adobe Sum­mit EMEA here.

Topics: Content Management, Adobe Summit, cloud agility, CMO, content intelligence, UK, UK Exclusive, Digital EMEA