Welcome to Adobe Summit 2018! Make “Experience” Your Business—It’s Good for Business

by Garrett Ilg

Posted on 05-03-2018

Com­pa­nies that pri­ori­tise and invest in dig­i­tal and cus­tomer expe­ri­ence ini­tia­tives have high­er brand aware­ness, high­er employ­ee sat­is­fac­tion, high­er aver­age order val­ue, high­er cus­tomer reten­tion, bet­ter return on spend, and high­er cus­tomer sat­is­fac­tion than organ­i­sa­tions that do not—so finds a new study by For­rester Con­sult­ing (com­mis­sioned by Adobe).

And as Sum­mit 2018 kicks off in Lon­don today with 5,500 of Adobe’s top Euro­pean cus­tomers, we are see­ing expe­ri­ence busi­ness evan­ge­lised as an exec­u­tive pri­or­i­ty, as many large con­tin­gents of 30+ employ­ees per com­pa­ny will be enter­ing ExCel. This also match­es the tone of the cus­tomer con­ver­sa­tions I have every day on the front lines of Adobe’s busi­ness across Europe, Mid­dle East and Africa: enter­pris­es realise that mak­ing expe­ri­ence their busi­ness is—well—good for business.

Whether you’re com­ing to Sum­mit for the keynotes (hel­lo Vir­gin Atlantic, Sky, Ford, Antho­ny Joshua and Vic­to­ria Beck­ham); for the 110+ ses­sions and labs across adver­tis­ing, ana­lyt­ics & data man­age­ment, con­tent & design, con­tent & expe­ri­ence man­age­ment, email & omnichan­nel mar­ket­ing, mar­ket­ing inno­va­tions, mar­ket­ing oper­a­tions, per­son­al­i­sa­tion, or hands-on learn­ing; or to chill out and see the Kaiser Chiefs—I invite you to keep these three “expe­ri­ence busi­ness” mantras in mind:

Hav­ing pre­vi­ous­ly lived in and man­aged busi­ness­es across the Amer­i­c­as and Japan, I see the urgency issue as an even greater chal­lenge to Euro­pean busi­ness­es, which face hun­dreds of years of brick and mor­tar lega­cy that’s often less appar­ent in oth­er regions. Adobe under­stands this and is here to help—along with more than 5,500 of your peers from whom you can learn this week at Summit.

Strap in, enjoy the jour­ney and make expe­ri­ence your business.

Topics: Digital Transformation, Adobe Summit, customer retention, diversity., Urgency, UK, UK Exclusive, Digital EMEA