adobe defend with data
by Sidra Berman
Posted on 05-07-2018
Update the Article Subheading
Understanding Motivations And Intentions
Measuring and managing online experiences to understand the “why” behind behavior goes far beyond clicks and hovers. It’s no longer enough to solely rely on piecing together and testing what is working (and not working) on your properties. To understand a customer’s state of mind, marketers must be able to read online digital behavior the same way they would in a physical store. Fortunately, similar to in-store shoppers, online consumers provide warning signs of an issue through digital body language.
Topics: Insights & Inspiration, Experience Cloud, Trends & Research, Media & Entertainment, CMO by Adobe
Products: Experience Cloud, Analytics