Important Updates to Help you Become GDPR-Ready

The General Data Protection Regulation (GDPR), coming May 25, is Europe’s revamp of the EU’s data privacy requirements — with a worldwide impact. The new regulation applies to companies located within or outside the European Union (EU) offering goods or services to, or monitoring the behavior of, individuals in the EU (data subjects).

Here at Adobe, we can help you better understand GDPR and comply with your obligations as a data controller. This includes information on product and process updates we’ve made, our GDPR Care Package and GDPR Common Terms, as well as links to updated documentation. However, we encourage you to consult with your legal counsel to determine what impact GDPR may have on your business.

Although becoming GDPR-ready may require some adjustments, we see it as an opportunity to strengthen brand loyalty by focusing on experiential privacy — an investment opportunity for experience businesses. Over the last year, we’ve met with many of our customers to understand your needs — and we’ve enhanced our products, services, documentation, and agreements to satisfy those needs. Below you’ll find information and resources to help you on your journey to GDPR readiness.

Adobe Experience Cloud updates

Learn more about our GDPR updates to the Adobe Experience Cloud or visit our GDPR technical documentation.

Solution updates

Adobe Analytics

Adobe Analytics customers need to have a data retention policy to process GDPR requests using the Adobe GDPR API. To set up your data retention policy, contact your Customer Success Manager and review the Data Retention FAQs. Additionally, Adobe Analytics released a data governance tool that allows you to apply data controls and classifications across your Analytics data.

The new data governance tool can help you:

For more information, go to the Adobe Analytics and GDPR help page.

Adobe Audience Manager

With features such as Time to Live, Data Export Controls, and Role-Based Access Controls, marketers can manage access to audience data directly within Adobe Audience Manager.

Key considerations:

Learn more about Adobe Audience Manager and GDPR.

Adobe Campaign

Adobe Campaign Standard simplifies your work by helping you automate access and delete requests, and handling data in both out-of-the-box and custom tables linked to individuals. Identifying individuals can be done on any profile field through the use of provided or custom namespaces.

Key considerations:

For more information, visit Adobe Campaign and GDPR and Adobe Campaign Standard GDPR technical documentation.

Adobe Advertising Cloud

As part of Adobe Advertising Cloud’s GDPR readiness, we’ve integrated the Adobe Experience Cloud GDPR API to assist you in fulfilling data access requests and delete requests.

Key considerations:

To discuss campaign-targeting strategies, contact your Adobe Advertising Cloud Account Manager.

Experience Manager Livefyre

Our GDPR features for Adobe’s platform for sourcing and publishing user-generated content are now available — no integrations or configurations are needed to access them.

Key considerations:

For more information, read our Livefyre and GDPR FAQs.

Retention period settings

Contract terms

A strong foundation

All of the enhancements mentioned above are built on a strong foundation of security controls and privacy by design, which include:

Built upon this foundation, we also offer the following types of privacy-enhancing tools, where appropriate:

Find out more

You can always refer to to learn more about our GDPR readiness. If you have questions, visit our Frequently Asked Questions or contact your Customer Success Manager.