Important updates to help you become GDPR-ready

by Digital Europe

Posted on 05-11-2018

The Gen­er­al Data Pro­tec­tion Reg­u­la­tion (GDPR), com­ing May 25, is Europe’s revamp of the EU’s data pri­va­cy requirements—with a world­wide impact. The new reg­u­la­tion applies to com­pa­nies locat­ed with­in or out­side the Euro­pean Union (EU) offer­ing goods or ser­vices to, or mon­i­tor­ing the behav­iour of, indi­vid­u­als in the EU (data subjects).

Here at Adobe, we can help you bet­ter under­stand GDPR and com­ply with your oblig­a­tions as a data con­troller. This includes infor­ma­tion on prod­uct and process updates we’ve made, our GDPR Care Pack­age and GDPR Com­mon Terms, as well as links to updat­ed doc­u­men­ta­tion. How­ev­er, we encour­age you to con­sult with your legal coun­sel to deter­mine what impact GDPR may have on your business.

Although becom­ing GDPR-ready may require some adjust­ments, we see it as an oppor­tu­ni­ty to strength­en brand loy­al­ty by focus­ing on expe­ri­en­tial privacy—an invest­ment oppor­tu­ni­ty for expe­ri­ence busi­ness­es. Over the last year, we’ve met with many of our cus­tomers to under­stand your needs—and we’ve enhanced our prod­ucts, ser­vices, doc­u­men­ta­tion, and agree­ments to sat­is­fy those needs.

We recent­ly updat­ed many of our prod­ucts and ser­vices to help you on your jour­ney to GDPR readi­ness. Below you’ll find infor­ma­tion and resources to help you set up a sol­id pri­va­cy framework.

Adobe Expe­ri­ence Cloud updates

Learn more about our GDPR updates to the Adobe Expe­ri­ence Cloud or vis­it our GDPR tech­ni­cal doc­u­men­ta­tion.

Solu­tion updates

Adobe Ana­lyt­ics

Adobe Ana­lyt­ics cus­tomers need to have a data reten­tion pol­i­cy to process GDPR requests using the Adobe GDPR API. To set up your data reten­tion pol­i­cy, con­tact your Cus­tomer Suc­cess Man­ag­er and review the Data Reten­tion FAQs. Addi­tion­al­ly, Adobe Ana­lyt­ics released a data gov­er­nance tool that allows you to apply data con­trols and clas­si­fi­ca­tions across your Ana­lyt­ics data.

The new data gov­er­nance tool can help you:

For more infor­ma­tion, go to the Adobe Ana­lyt­ics and GDPR help page.

Adobe Audi­ence Manager

With fea­tures such as Time to Live, Data Export Con­trols, and Role-Based Access Con­trols, mar­keters can man­age access to audi­ence data direct­ly with­in Adobe Audi­ence Manager.

Key con­sid­er­a­tions:

Learn more about Adobe Audi­ence Man­ag­er and GDPR.

Adobe Cam­paign

Adobe Cam­paign Stan­dard sim­pli­fies your work by help­ing you auto­mate access and delete requests, and han­dling data in both out-of-the-box and cus­tom tables linked to indi­vid­u­als. Iden­ti­fy­ing indi­vid­u­als can be done on any pro­file field through the use of pro­vid­ed or cus­tom namespaces.

Key con­sid­er­a­tions:

For more infor­ma­tion, vis­it Adobe Cam­paign and GDPR and Adobe Cam­paign Stan­dard GDPR tech­ni­cal doc­u­men­ta­tion.

Adobe Adver­tis­ing Cloud

As part of Adobe Adver­tis­ing Cloud’s GDPR readi­ness, we’ve inte­grat­ed the Adobe Expe­ri­ence Cloud GDPR API to assist you in ful­fill­ing data access requests and delete requests.

Key con­sid­er­a­tions:

To dis­cuss cam­paign-tar­get­ing strate­gies, con­tact your Adobe Adver­tis­ing Cloud Account Manager.

Experience Manager Livefyre

Our GDPR fea­tures for Adobe’s plat­form for sourc­ing and pub­lish­ing user-gen­er­at­ed con­tent are now avail­able — no inte­gra­tions or con­fig­u­ra­tions are need­ed to access them.

Key con­sid­er­a­tions:

For more infor­ma­tion, read our Live­fyre and GDPR FAQs

Inte­gra­tions with con­sent management

Reten­tion peri­od settings

Con­tract terms

A strong foundation

All of the enhance­ments men­tioned above are built on a strong foun­da­tion of secu­ri­ty con­trols and pri­va­cy by design, which include:

Built upon this foun­da­tion, we also offer the fol­low­ing types of pri­va­cy-enhanc­ing tools, where appropriate:

Find out more

For a deep­er dive you can watch the GDPR ses­sion ‘Adobe is GDPR ready, are you?’ at this year’s Adobe EMEA Sum­mit with Thomas Bark­er, Alisa Bergman and Karthik Raman here. You can also watch the on-demand webi­nar: Adobe is GDPR ready. Are you?

You can always refer to to learn more about our GDPR readi­ness and if you have ques­tions vis­it our Fre­quent­ly Asked Ques­tions or con­tact your Cus­tomer Suc­cess Manager.

Topics: Digital Transformation, brand loyalty, data protection, GDPR, GDPR readiness, UK, UK Exclusive, Digital EMEA