Visual Emphasis for Digital Impact

Image courtesy of Dentsu Aegis Network.

by Maria Mihajlovic

posted on 05-17-2018

Businesses need to present themselves with more visual impact to capture the attention of customers in today’s digital economy. They also need to create and deliver content for a range of channels and deliverables faster than they could have even imagined just a few years ago.

That’s why Denstu Aegis Network, with agencies in 145 countries, is rolling out an ambitious digital content strategy supported by cloud-based apps and collaborative capabilities in Adobe Creative Cloud and fast, easy access to stock assets in Adobe Stock. As a result, Dentsu Aegis Network agencies now create larger volumes of higher-quality work, and save time and money in the process.

Case in point: since starting to work with Adobe Stock, the Dentsu Aegis Network holding company and its member agency are realizing dramatically faster searches for stock imagery. The artificial intelligence and machine learning capabilities powered by Adobe Sensei in Adobe Stock enable creatives to drop an image in the search field and use Visual Search to find similar items in seconds. It also powers aesthetic filters which further refine the process by enabling teams to specify characteristics such as depth of field or vivid color in just a couple of clicks.

“Adobe Sensei identifies and categorizes images in such a way that it takes a great deal of time and hassle out of finding just the right image,” says Sabrina Rodriguez, Global Head of Social Content, Dentsu Aegis Network. “We spend far less time scrolling through search screens and more time working on exciting deliverables.”

Adobe Creative Cloud gives all Dentsu Aegis Network’s creators access to the same tools and shared Adobe Creative Cloud Libraries that encourage and enhance collaboration with centrally located assets. By eliminating the friction between apps and people, teams are more productive. For example, the integration between Adobe Premiere Pro CC and After Effects CC lets a video editor start a project in Premiere Pro, shift quickly to adjust lighting in After Effects, and then switch back to Premiere Pro to finish editing without interrupting the workflow to export clips.

With enterprise licenses for Adobe Creative Cloud and Adobe Stock, Dentsu Aegis Network is well on its way to achieving its vision to transform all of its network agencies into digital economy businesses by 2020. And by arming member agencies with creative apps and services, along with a library of millions of images, graphics, video, templates, and 3D assets, the company is giving them the advantage they need to continue innovating for clients.

To learn more, read the case study here.

Topics: Creativity, Design

Products: Stock, After Effects, Premiere Pro, Creative Cloud