Ten Things You Need to Know — 18/05/18
by Digital Europe
Posted on 05-18-2018
- Adobe Experience Manager Sites—Top 10 new innovations: Adobe Summit was, as ever, a blast. Out of all the great innovations and industry trends which were discussed, some of the most interesting and significant were around Adobe Experience Manager; this video reviews ten of the most significant innovations, including even more integration of Adobe’s ground-breaking Sensei technology into the AEM suite.
- Useful New Tools For Facebook Lives: If you’re a large-scale publisher—say the BBC or similar—the inability to cross-post Facebook Live broadcasts to multiple owned Pages simultaneously has long been an annoyance. Now, though, owners of multiple Pages will be able to easily stream Live broadcasts to each Page, with aggregated viewer figures, which is helpful.
- FB Introducing New Video Ad Formats: Pre-roll, basically, which they’ve been touting for months but which seems now to be A Thing (in the US, at least, and only through Facebook Watch rather than in Newsfeed), these excitingly “also included a new feature called “preview trailers,” ads to promote Watch shows and other videos that can take viewers to the full-length program. A useful new set of additions to the Facebook video ads stable, and another move bringing Facebook ads more in line with traditional TV formats.
- Instagram Is Launching Native Payments: Well this is big—and snuck in somewhat unannounced. Instagram users in the US and the UK—at least some of them—are being offered the opportunity to input their credit card details in order to allow native payments through the platform. This is obviously HUGE from a retail point of view. No indication at all as to how the experience will work for users, and seemingly no retailers have yet been offered the opportunity to let users check out through Insta, but this is surely coming. Are you excited? I’m excited.
- Better Messaging For Businesses on Instagram: Businesses will now have a better way to manage their messages on Instagram, with important new customer messages appearing in an account’s main Direct inbox, instead of in the pending folder. Users will also be able to star and filter conversations to come back to messages they want to follow up on, and a “quick replies” feature is in development, so that you can easily respond to common questions. Good, isn’t it? ISN’T IT???
Insta Stories Adds Emoji Slider Poll: I reckon this is going to be HUGELY popular and overused by brands, to the point of complete oversaturation within a matter of weeks. It’s a content unit for Instagram Stories that lets anyone insert a sliding scale poll, with SUPER HAPPY and SUPER NOT HAPPY emoji at either end, to let those watching inform you whether they feel CRYING WITH LAUGHTER or you only merit a SCEPTICAL HAND ON CHIN about your post. A potentially excellent way of boosting engagement with Stories, and for potentially adding a degree of interactivity to your content.
Snapchat Launches Snappables: Snappables are a series of interactive lenses, allowing users to play a series of simple games, controlled using the same AR interface that puts dog ears on your head to hilarious effect. You can bop your head up and down to do virtual keepy-ups, say, or contort your mouth to catch floating emoji, or whatever. At the moment these are being built in-house and rolled out weekly, but they would BITE YOUR HAND OFF if you are a brand that wants to spend 6 figures on making a themed game where you have to, say, chomp as many Whoppers as you can in a minute.
All Of The Snapchat Ad Formats: A really useful rundown by Business Insider, and exactly the sort of thing that all platforms should have readily accessible as an explainer, yet weirdly don’t seem to have in place at all.
Alexa Will Now Remember: Well, soon—and in the US only, for now—but if you do stuff around recipes for Amazon Echo then you ought to be aware of the imminent introduction of a degree of persistence in the device’s memory. Users will be able to tell Alexa to “remember” information (in the example they suggest birthdays, but one could equally use “my favourite Divinyls song” or “the podcast that makes the red mist recede”). The applications for this for Echo app developers are obviously really big, not least for the creation of games. You could reasonably imagine scripting an audio-RPG which allowed for persistent and interactive inventory management, for example.
Google Surveys: Now anyone with a Google account can set up a reasonable (if, as professional datawonks would scream, VERY unsophisticated and statistically problematic) series of surveys using all the question types you might expect, targeted (roughly) by region (broad geography-level rather than anything so useful as postcode) and age (standard demographic brackets). You pay per response, with the cost dependant on all the usual factors such as complexity and so on. Costs seemingly start at £0.08 per respondent, which looks like a pretty good deal as long as you don’t worry about fancy stuff like weighting and the like.
Topics: Digital Transformation, advertising and marketing, social media, technology, Trends, UK, UK Exclusive, Digital EMEA