Adobe Brings Leading Commerce Platform Magento to Experience Cloud

by Brad Rencher

Posted on 05-22-2018

I am excit­ed to share some big news – today, Adobe announced that the com­pa­ny has entered into a defin­i­tive agree­ment to acquire Magen­to Com­merce,**__ **a mar­ket-lead­ing plat­form for open com­merce innovation.

Adobe’s vision has been focused on one fun­da­men­tal truth: Peo­ple Buy Expe­ri­ences, Not Prod­ucts. At the core of every great expe­ri­ence are con­tent and data, which enable the con­sis­tent, per­son­al, intu­itive expe­ri­ences con­sumers have come to expect. Like con­tent and data, com­merce has become inte­gral to the cus­tomer expe­ri­ence. Con­sumers and busi­ness­es now expect every inter­ac­tion to be shop­pable – whether on the web, mobile, social, in-prod­uct or in-store. This is the future of com­merce – Expe­ri­ence-dri­ven com­merce.

Com­bined with Adobe Expe­ri­ence Cloud, the Magen­to Com­merce Cloud will bring dig­i­tal com­merce, order man­age­ment and busi­ness intel­li­gence to enable both B2B and B2C shop­ping expe­ri­ences across the cus­tomer jour­ney. Found­ed in 2008 in Los Ange­les, Cal­i­for­nia, the Magen­to Plat­form is built on proven, open source tech­nol­o­gy and has a vibrant com­mu­ni­ty of more than 300,000 devel­op­ers and pre-built exten­sions which include pay­ment, ship­ping, tax and logis­tics. This agili­ty allows busi­ness­es to quick­ly ramp and iter­ate their com­merce capa­bil­i­ties for dif­fer­ent sce­nar­ios in a rapid­ly evolv­ing dig­i­tal landscape.

Adobe and Magen­to share a list of joint cus­tomers that will ben­e­fit from the addi­tion of Magen­to to Adobe Expe­ri­ence Cloud, includ­ing Coca-Cola, Warn­er Music Group, Nes­tle and Cathay Pacif­ic. Magento’s cur­rent list of cus­tomers includes a wide vari­ety of brands across indus­tries such as con­sumer pack­aged goods, retail, whole­sale, man­u­fac­tur­ing and the pub­lic sec­tor, includ­ing, Canon, Helly Hansen, Paul Smith, and Roset­ta Stone.

While inte­grat­ing Magen­to into the Expe­ri­ence Cloud will give Adobe its own native com­merce capa­bil­i­ties, Adobe remains com­mit­ted to our exist­ing Com­merce Pro­gram and sup­port­ing its part­ners. We’re excit­ed to wel­come Magento’s 800 tech­nol­o­gy part­ners and 350 sys­tems inte­gra­tors to the Adobe ecosystem.

Magen­to CEO, Mark Lavelle, will con­tin­ue to lead the Magen­to team as part of Adobe’s Dig­i­tal Expe­ri­ence busi­ness, report­ing to me.

The acqui­si­tion is expect­ed to close in the third quar­ter, sub­ject to reg­u­la­to­ry approvals and oth­er cus­tom­ary clos­ing con­di­tions. Until the trans­ac­tion clos­es, each com­pa­ny will con­tin­ue to oper­ate inde­pen­dent­ly, and once the deal clos­es, we’ll be able to share more details about the inte­gra­tion plans and ser­vice offerings

The addi­tion of Magen­to fur­ther demon­strates our com­mit­ment to enhanc­ing our indus­try-lead­ing plat­form and solu­tions and will fur­ther strength­en our abil­i­ty to deliv­er our vision for the enter­prise – to empow­er cus­tomers across the globe to become Expe­ri­ence Businesses.

For more details, you can view the press release here.

Topics: Digital Transformation, commerce platform, customer journey, digital commerce, order management, predictive intelligence, Shopping, UK, UK Exclusive, Digital EMEA