Adobe Customer Highlights: 2018 Adobe Experience Business Awards
by Jeremy Finch
posted on 05-23-2018
Here at Adobe, we are constantly amazed at the unique and impactful experiences our customers are creating via Experience Businesses. Their work is too good not to share (and show off), which is why we created the Adobe Experience Business Awards. This program honors Adobe Marketing Cloud customers and partners who creatively apply solutions like Adobe Campaign, Adobe Target and Adobe Experience Manager to dramatically improve customer experience.
This year, Adobe launched two versions of this awards program — one for North American customers, and the other for EMEA customers (stay tuned APAC, we plan on expanding). For the North American program, Adobe received stellar submissions from nearly 100 customers and partners, and announced winners at Summit 2018 in Las Vegas. We picked a mix of customers and partners across 10 categories who are each leveraging Adobe Marketing Cloud technologies to delight their customers and drive business impact. Here is a quick summary:
Excellence in Web Content Management | Silicon Labs
Silicon Labs improved the user experience throughout the buying process while adding to their internal efficiency. By leveraging Adobe Experience Manager, they increased their online conversion rate by 15 percent, reduced the time it took to make web changes from 1 week to 20 minutes, and saw a 150 percent improvement in product interest accuracy. Talk about efficiency gains!
Excellence in Content Marketing & Velocity | Tourism Australia
Excellence in Managing Optimized Customer Experiences | Tourism Australia
Tourism Australia launched a viral PR and social media campaign last year aimed at increasing visits to Australia from U.S. travelers. Their clever campaign was disguised as a tourism “trailer” for a new Crocodile Dundee movie starring Danny McBride and Chris Hemsworth. As a result, web traffic, engagement, and conversion rose significantly across all Tourism Australia channels, and Americans everywhere prepared to augment their trip to the movies with a trip Down Under.
Excellence in Email Marketing | TELUS
TELUS, partnering with Accenture, combined Adobe Target, Adobe Audience Manager, and Adobe Analytics with Adobe Campaign to vastly improve their email marketing and more closely align their email and on-site recommendations for their telecommunications offerings. By integrating Adobe Campaign with Adobe Analytics, TELUS was able to better track post-click email performance for attribution, and trigger contextual emails that produced 65 percent open rates.
Excellence in Omnichannel Experience Management | Avis Budget Group
Avis Budget Group, partnering with Mindtree, doubled-down on providing connected, omnichannel experiences by giving customers the option to bypass the traditional rental counter experience. Customers can now more quickly and easily check out their rental car on-the-go, using only their mobile phone — saving valuable time and energy.
Excellence in Omnichannel Orchestration | Sky UK
Excellence in AI-Powered Personalization | Sky UK
Sky UK was recognized for their innovative use of Adobe Target and Analytics Cloud to manage hundreds of thousands of real-time decisioning and personalization experiments each day. They were also recognized for using solutions like Adobe Campaign to connect with 71 percent of their 22 million customers through at least three channels, tying together data and delivery systems to improve and better personalize their email, mobile, and direct mail offers and communications.
Experience Maverick | Tony Arbelaez from Travelocity
The Experience Maverick category was designed to honor individuals working on projects that delivered exceptional value to their organization. As Senior Technology Manager at Travelocity, Tony helped transform their approach to database marketing and analytics. Now, Travelocity’s hyper-personalized “Trips For Me” feature automates the delivery of tailored and timely information to customers along all aspects of the journey, from trip research to booking and preparation. Travelocity’s small and nimble team sends 50+ targeted campaigns per week and more than 3 billion emails per year.
Excellence in Business Impact through Optimization | Rosetta Stone
This category was designed to honor a company that uses Adobe Target to solve complex business challenges and create measurable business impact. The winner this year was Rosetta Stone, which used Adobe Target to smoothly transition its entire business model, from selling its iconic physical yellow boxes of language learning software to a subscription SaaS model — a journey that we at Adobe embarked on just a few years ago ourselves.
Spirit of Experience Business | America First Credit Union
America First Credit Union, the sixth-largest credit union in the U.S., embarked on an ambitious digital transformation program to better align their digital offerings with the in-branch experience. By partnering with FiveOut and investing in Adobe Experience Cloud, the credit union completely overhauled their approach to marketing, analytics, and advertising, creating a single view of member interactions (and potential members) across email, mobile, web, call center, advertising, and offline touchpoints. Adobe salutes America First Credit Union for modernizing their use of data and technology to deepen digital relationships with members.
Is your team using Adobe Experience Cloud to create amazing experiences for your customers? Stay in touch to submit your story for next year’s Experience Business Awards.
Topics: Digital Transformation, Campaign Management, Content Management, Email Marketing, Personalization
Products: Audience Manager, Campaign, Experience Manager, Experience Cloud, Target