Adobe Named a Leader in 2018 Forrester Wave for Digital Asset Management
by Elliot Sedegah
Posted on 05-24-2018
Over the past several years, we’ve seen our customers, large and small, under pressure to create and manage an unprecedented amount of digital assets than ever before. From thousands to millions of images, graphics, videos, and new emerging rich media assets, brands need their assets to be organized and distributed to better engage, win, and serve customers. This has resulted in Digital Asset Management (DAM) becoming the critical technology and business process to bring order to the chaos among creative, marketing, business, and technology teams. The new measure of success goes beyond basic management to an expanded support of the upstream creative process, including delivering customer experiences at every point in the customer journey.
Some time ago, Adobe set out to build a DAM for a better customer experience. Since then Adobe has made significant investments in this space and we’ve quickly advanced our capabilities to make our customers successful with DAM. These advancements are now gaining industry recognition.
I’m pleased to announce that Adobe was named a leader in The Forrester Wave™: Digital Asset Management for Customer Experience, Q2 2018. The report evaluated 13 vendors against 30 criteria grouped into three high-level buckets: current offering, strategy, and market presence. In addition to being named a Leader, Adobe received the highest possible score in the market presence category.
We believe this recognition speaks to our deep partnership with customers and the relentless innovation across Adobe’s product teams and technology partners to help us build a modern DAM. Our intelligent DAM offering, Adobe Experience Manager Assets, has helped many marketers and IT organizations organize, adapt, and distribute rich media experiences across the customer journey. We will continue to stay focused on driving our vision of reimaging DAM for customer experience, delivering innovation around artificial intelligence and automation, and making our customers successful.
Reimagine DAM for customer experience
DAM has transformed from a passive repository to an active participant in how we deliver customer experience. To make this a reality, we’ve introduced new user interfaces, workflows, and tools to solve the asset management problem with efficiency in mind. We’ve added more connections to Adobe Creative Cloud to ensure that the latest creative tools and cloud services work seamlessly with DAM to unlock content velocity. We’ve also adapted DAM to manage video and emerging formats such as 3D, VR scenes and 360-degree imaging, but also publish all formats to any screen and any device.
Artificial Intelligence and automation, built in
Artificial intelligence (AI) is removing the burden of mundane tasks associated with content to make us more efficient. We’ve seen exciting new technologies to help marketing auto-tag images with metadata or use AI to automatically apply crops that match the users end experience.
The value of these emerging technologies is obvious; however, the challenge is how easily can an organization incorporate and use these new tools quickly and easily with their DAM. With Experience Manager, we’ve built in AI with Adobe Sensei to make it easier for our customers to adopt and meet the challenge. Our customers will continue to see innovation here as we unlock more intelligent services from Sensei for DAM.
Customer success: Adobe and you
We are extremely fortunate to collaborate with some of the best brands across several industries to solve their asset management challenges. Our solution partners who provide DAM planning, setup, and implementation services have been a pillar to success. In addition, our technology partners in the Adobe Exchange marketplace have provided easier ways to connect their social, translation, print, commerce and video apps with Experience Manager.
Download the report
I invite you to take a look at the latest The Forrester Wave™: Digital Asset Management for Customer Experience, Q2 2018 to learn more
Topics: Digital Transformation, creative process, Digital Assets, Innovation, market presence, rich media, UK, UK Exclusive, Digital EMEA