Driving Business through Visuals

Image courtesy of Cushman & Wakefield.

Every company has a culture. When a company wants to expand its offices or move to a new location, finding a property that matches that culture is an important requirement. Cushman & Wakefield is a commercial real estate services company that helps companies buy or lease properties, both locally and globally, that reflect their unique ideals and promote employee well-being and productivity.

The Global Occupier Services business development teams at Cushman & Wakefield play a key role in the process of presenting options to clients by creating proposals and presentations for brokers to share. Presenting big ideas in ways that immerse clients in the value of Cushman & Wakefield requires solutions that support both creativity and collaboration.

“We’re always striving for ways to tell stories differently, so experimenting with new tools and technologies is crucial for us to stay ahead in the field,” says Chelsea Gribble, Business Development Design Director, Portfolio Solutions at Cushman & Wakefield. “Adobe Stock and Adobe Creative Cloud are helping us take huge steps towards improving speed and quality.”

In 2017, the Global Occupier Services business development teams created 146 presentations, 178 proposals and 500 distinct deliverables. Given the volume of content produced by the team, it’s no surprise that the ongoing demand for creative visuals is high. Adobe Stock gives the entire team of Cushman & Wakefield designers access to millions of high-quality photographs, illustrations, graphics, and video from within their Creative Cloud apps, enabling them to create deliverables that tell a unique story for each client.

But the quality and quantity of visuals is just the beginning. Chelsea and her colleague Sheila Cheng, Creative Director, Business Development on the Global Occupier Services team, appreciate the Visual Search and Aesthetic Filters capabilities in Stock, powered by Adobe Sensei, which simplify image searches and save design time.

With Adobe Sensei powering intelligent search options in Adobe Stock, we can get a lot more creative because we know we’ll find exactly what we want,” says Sheila.

Cushman & Wakefield designers uses many Adobe Creative Cloud apps, including Adobe InDesign CC, Photoshop CC, Illustrator CC, Premiere Pro CC, After Effects CC, Animate CC, and Character Animator to power their creative workflows. Adding to the team’s productivity is Adobe Creative Cloud Libraries, which simplifies collaboration among the geographically dispersed Global Occupier Services business development teams. With Creative Cloud Libraries, designers can find all the logos, color palettes, fonts, and Adobe Stock assets they need for projects neatly organized in a single location.