The 2018 State Of Media & Entertainment

What will it take for M&E brands to succeed now and going forward? The answer involves a combination of factors, which continues to evolve along with advances in technology, engagement strategies, and sheer imagination

The 2018 State Of Media & Entertainment

by CMO.com Staff

Posted on 06-04-2018

By the time we ring in 2023, more than two-thirds of the global population will have a subscription to mobile Internet service, and most likely on a high-speed connection, according to PwC. The implications are astounding, particularly for the media and entertainment (M&E) industry, whose digital transformation has been, perhaps, more pronounced than for any other business sector and very much in sync with consumers’ expectations for content at their disposal.

What will it take for M&E brands to succeed now and going forward? The answer involves a combination of factors, which continues to evolve along with advances in technology, engagement strategies, and sheer imagination. Read on as we examine them all in this month’s special series about the state of media and entertainment.

Topics: CMO by Adobe, Insights & Inspiration, Experience Cloud, Digital Transformation

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