Hotstar Sets Global Streaming Record

Congratulations to Hotstar for setting a new global streaming record with their coverage of the 2018 Indian Premier League cricket tournament. Hotstar actually set new streaming records twice over the 7-week-long tournament, culminating in the new record of 10.3 million concurrent viewers for the final match between Chennai Super Kings and Sunrisers Hyderabad.

Adobe Primetime is proud to have helped Hotstar with this record-setting accomplishment across India’s highly fragmented Android device ecosystem and widely varying network speeds. Importantly, Primetime helped Hotstar deliver their “Live | No Lag” feature on Android, slashing live latency by over 50 percent. This helped ensure high levels of viewer engagement throughout the tournament.