Adobe Completes Acquisition of Magento Commerce

by Brad Rencher

Posted on 06-19-2018

Few things get me more excit­ed than adding great tech­nol­o­gy and excep­tion­al tal­ent to the Adobe fam­i­ly, so I’m delight­ed to announce that today marks the offi­cial close of Adobe’s acqui­si­tion of Magen­to, a mar­ket-lead­ing plat­form for open com­merce inno­va­tion. Magen­to brings togeth­er dig­i­tal com­merce, order man­age­ment and pre­dic­tive intel­li­gence to enable shop­ping expe­ri­ences that scale from small to enter­prise businesses.

Adobe is the leader in design­ing and deliv­er­ing dig­i­tal expe­ri­ences through con­tent and data. At the core of every great expe­ri­ence are con­tent and data, which enable the con­sis­tent, per­son­al, intu­itive expe­ri­ences con­sumers have come to expect. Com­merce is also inte­gral to the cus­tomer experience—whether on the web, mobile, social, in-prod­uct or in-store. Inte­grat­ing com­merce into Adobe Expe­ri­ence Cloud enables Adobe to make every moment per­son­al and every expe­ri­ence shop­pable. This is the future of com­merce —Expe­ri­ence-dri­ven com­merce.

The Magen­to Com­merce Cloud brings pow­er­ful new tech­nol­o­gy and agili­ty to Adobe Expe­ri­ence Cloud, deliv­er­ing a sin­gle, end-to-end plat­form for con­tent cre­ation, mar­ket­ing, adver­tis­ing, ana­lyt­ics, com­merce, order man­age­ment and busi­ness intel­li­gence for B2B and B2C customers—all pow­ered by real-time data and action­able insights that allow brands to con­nect with cus­tomers in the moments that matter.

At Adobe, we are com­mit­ted to the stew­ard­ship of open plat­forms and diverse devel­op­er com­mu­ni­ties. From our recent­ly launched Adobe Cloud Platform—which has been pur­pose-built to be the Expe­ri­ence Sys­tem of Record for Enter­pris­es—to our decades-long invest­ments in and com­mit­ment to the Apache Soft­ware Foun­da­tion, Adobe has fos­tered a pas­sion for open and col­lab­o­ra­tive development.

The clos­ing of the Magen­to acqui­si­tion also under­scores our com­mit­ment to open-source tech­nolo­gies and the crit­i­cal role that a robust glob­al com­mu­ni­ty of part­ners and devel­op­ers plays in dri­ving inno­va­tion. With more than 300,000 devel­op­ers, 800 tech­nol­o­gy part­ners, and 350 sys­tem inte­gra­tion part­ners, Magen­to brings the pow­er, inno­va­tion and col­lab­o­ra­tion of its com­mu­ni­ty to the Adobe Cloud Plat­form. Togeth­er, we’ll deep­en our under­tak­ing of open, devel­op­er-dri­ven expe­ri­ences. We couldn’t be more excit­ed about the lim­it­less possibilities.

Magen­to Com­merce Cloud will con­tin­ue to be avail­able as an offer­ing with­in Adobe Expe­ri­ence Cloud. With the acqui­si­tion now closed, Magen­to CEO Mark Lavelle will con­tin­ue to lead the Magen­to team as part of Adobe’s Dig­i­tal Expe­ri­ence busi­ness, as a part of my team. I look for­ward to work­ing with Mark to dri­ve this busi­ness forward.

Now—more than ever—Adobe is strate­gi­cal­ly posi­tioned to deliv­er con­tex­tu­al­ized com­merce expe­ri­ences that will help each of our cus­tomers make expe­ri­ence their business.

For more details, you can you can view the press release here

Topics: Digital Transformation, Adobe leaders, customer experience, technology and agility, UK, UK Exclusive, Digital EMEA