Introducing Innovations for Travel and Hospitality Brands

by Nate Smith

Posted on 06-20-2018

Con­sumers have high expec­ta­tions when trav­el­ing, crav­ing a mix of authen­tic­i­ty and access. Trav­el and hos­pi­tal­i­ty brands today have the chal­lenge of cul­ti­vat­ing the best expe­ri­ence pos­si­ble through­out each point of a traveller’s jour­ney: from book­ing a hotel room to enjoy­ing a cruise’s ameni­ties onboard to step­ping onto a flight.

The tra­di­tion­al way that con­sumers have inter­act­ed with trav­el brands has been rede­fined; brands are sell­ing mem­o­ries, not just a flight or hotel, and must embrace a focus on the cus­tomer jour­ney to stay rel­e­vant. But while seem­ing­ly every brand talks about cus­tomer expe­ri­ence, there’s a major gap: only 31% are tru­ly expe­ri­ence-dri­ven businesses.

Adobe has a strong lega­cy with the trav­el and hos­pi­tal­i­ty world; 9 of 10 of the world’s biggest hotel chains and 7 of the 10 largest air­lines lever­age Adobe Expe­ri­ence Cloud to help craft their cus­tomer expe­ri­ences. This includes South­west Air­lines, MGM Resorts Inter­na­tion­al, Princess Cruis­es, G6 Hos­pi­tal­i­ty, as well as redtag.ca, who is keynot­ing at Adobe Sym­po­sium. Today, Adobe is announc­ing inno­va­tions to help trav­el brands cre­ate per­son­alised expe­ri­ences for con­sumers that are time­less and authen­tic, lever­ag­ing Adobe Sen­sei, the company’s AI and machine learn­ing framework.

These capa­bil­i­ties include:

For more infor­ma­tion on Adobe’s trav­el and hos­pi­tal­i­ty capa­bil­i­ties, vis­it here.

Topics: Digital Transformation, customer intent, experience-driven, frequent traveller, personalisation, targeted ads, UK, UK Exclusive, Digital EMEA

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