Study Shows B2B Digital Commerce Maturity Leads to Higher Customer Satisfaction

by Shannon Hane

posted on 06-26-2018

It’s no secret that eCommerce is core to B2B strategy. From increasing revenue to improving customer satisfaction and loyalty, companies see the opportunity to achieve more growth through digital channels.

So why have just 26% of B2B companies fully implemented best practices?

Today we’re unveiling new research, called “What It Takes to Be a Leader in B2B eCommerce,” with the main objective of answering that question – and providing practical steps you can to take to elevate your operations from good to great.

Our commissioned study conducted by Forrester Consulting leaves no question that digital channels are critical to creating B2B commerce experiences that generate higher customer satisfaction, enhance competitive positioning, and increase revenue growth. It also provides a framework for how to assess your digital capabilities and guidance on how to build and maintain best practices to streamline purchasing, enhance merchandising, and empower buyers with self-service capabilities.

What it takes to be a leader in B2B eCommerce

The study surveyed 300+ global, B2B eCommerce decision makers and executives in March 2018. We found:

No more than 50% of companies have adopted each best practice

A commissioned study conducted by Forrester Consulting on behalf of Magento, March 2018.

Just 26% of companies have fully adopted best practices

A commissioned study conducted by Forrester Consulting on behalf of Magento, March 2018.

Magento can help** **

Magento Commerce Cloud, now a part of Adobe Experience Cloud, is committed to enabling B2C and B2B companies to achieve their digital business aspirations. Our open platform, supported by a global ecosystem, gives businesses the flexibility and scalability to create exceptional experiences with cloud-based ecommerce, order management and business intelligence capabilities. We provide practical B2B insights and strategies to enable merchants to execute initiatives across their organization. Providing this new research is the latest example of how we help businesses to elevate their operations and become leaders in B2B commerce.

To download a free copy of this study, click here.

Topics: Digital Transformation, Corporate Marketer