Better in Launch: Integrations

Launch already has a vibrant community of active developers, and pre-built integrations shown here.

by Jon Viray

posted on 06-27-2018

As a marketer, IT professional, or implementation manager, it’s your job to deliver great experiences so you continue to earn your customers’ business.

To accomplish that, you depend on an intricate tapestry of technology and data. But this tapestry unravels when data isn’t accessible across systems, when websites are slow, and when implementations are so complex that no one dares to touch them.

Unfortunately, legacy tag managers, like DTM, were not built to effectively support the experiences, data collection, and data routing that today’s websites require. And as a result, they can unravel the experiences you’re striving to deliver.

Deep integrations build experiences

Launch, by Adobe, was architected as a platform with tag management functionality built-in to make integration and extensibility a core strength. Launch can certainly deploy tags, but it adds much more value by deeply integrating data and technology — not just configuring, like legacy tag managers.

If you are a marketer…

Think of Launch as an if/then tool for everything that needs to fire on your site. Launch extensions add new “ifs” or “thens.” There are core extensions that make it easy to deploy Adobe and partner tags on page load or even complex visitor interaction, but that’s just the beginning of what Launch extensions can do. For example, the SDI Tool Kit extension (built by our partner SearchDiscovery) adds the ability to track swipes on mobile-friendly websites. And the YouTube extension (built by our partner 33Sticks) makes it easy to track when a video has played for a specified length of time, or even to inject an entirely new video onto a webpage under certain conditions.

Marketers love extensions because they make new kinds of data available, which helps them better understand their customers while also giving them more options to improve the customer experience. And learning to do all of this takes very little training. To learn more about how Launch makes it easier for marketers to get value fast, read Better in Launch: User Interface.

If you are an IT pro…

Launch was built with a focus on performance. Any function in Launch, such as mouse click, can be reused in extensions. Instead of multiple JavaScript libraries coming from multiple products that include their own version of code to track mouse clicks, any technology provider can reference the same mouse-click function in Launch, thereby decreasing page weight.

IT professionals appreciate Launch extensions because they take advantage of modern development practices that speed-up page performance.

To learn more about how Launch outperforms DTM, and other tag managers, read Better in Launch: Performance.

If you are an implementation manager…

Launch extensions are built by the experts who know their technology best — not by an internal Adobe development team that is relying on SDKs and product documentation to build integrations from scratch. For instance, the LinkedIn extension was developed by LinkedIn engineers. That means you get high-quality integrations that are up-to-date and sturdy. Just about every enterprise business leverages some sort of custom code, and this code can become unwieldy and sometimes even untouchable. To help with the maintenance, scalability, and ease of updating custom code, Launch provides private extensions. Now you can neatly package custom code in an extension that’s only visible to your company — so you or anyone else on your team can more easily make changes and updates.

Implementation managers see the value of extensions because their implementations become flexible and robust, not brittle and temperamental.

Making the right connections

Integration is all about connection — connecting the right technologies to each and every user interaction. Connecting multiple technologies to one another to provide unified experiences. And connecting those experiences across touchpoints to develop deeper relationships with customers.

Legacy tag managers just can’t deliver the integration required for today’s complex digital ecosystems. You need a better solution — one that frees you from the restrictions of tag templates. One that empowers web technology developers to build their own integrations. And one that streamlines coding to deliver faster, more reliable performance.

That’s why life is better with Launch.

Other content you might enjoy
Better in Launch: Upgrade Process
Better in Launch: Automation
Better in Launch: Performance
Better in Launch: Production Testing
Better in Launch: Team Collaboration
Better in Launch: Publishing
Better in Launch: Security

Content for your colleagues
Better in Launch: User Interface
Better in Launch: Events, Conditions, and Actions

Topics: Digital Transformation

Products: Experience Platform, Experience Cloud