How to Build a Solid Web Content Management Platform for Fluid Experiences

by Michael Smith

posted on 06-27-2018

Customer experience is the new competitive battlefield. It’s where business is won or lost. According to Adobe’s 2018 Consumer Content Survey, two-thirds of consumers won’t purchase from a brand if they receive an experience that is poorly designed or out of context.

The ability to source the best content, manage it effectively, align it with the brand, deliver it to consumers at the right moments, and continuously optimize this process is key to both the survival and success of any brand.

Doing it right

Achieving fluidity in brand experiences starts with building a highly efficient and high-performing web content management (WCM) system.

While you may have access to the best WCM capabilities, it can only yield the desired results when you design, implement, maintain, and monitor your content management solution in the most programmatic manner.

Our guide, “Pillars of performance—Building and maintaining a high-performing Adobe Experience Manager platform” offers an exhaustive framework, along with hands-on tips and best practices for building a high-performing WCM system using the Adobe Experience Manager platform.

You’ll be amazed how you are able to increase the efficiency of your Adobe Experience Manager platform just by following the approach prescribed in the guide. When you establish a content foundation that’s both flexible and robust, you are able to focus on the goals of your brand engagement — delivering fluid experiences that your customers will love.

Topics: Digital Transformation, Content Management

Products: Experience Manager