New Experience Templates Help Satisfy Your Appetite to Test and Personalize
Image source: Adobe Stock / denisismagilov.
by Jason Hickey
posted on 07-24-2018
New experience templates help satisfy your appetite to test and personalize
Do you have great ideas for tests or personalization activities that you want execute on in Adobe Target? Maybe you want to personalize an offer in a lightbox on your homepage for 10 percent off for signing up for a customer loyalty program. Perhaps you have a time-limited sale coming up and you want to use a countdown clock in a banner to create a sense of urgency to encourage customers to purchase. Maybe you have breaking news that you want to target your visitors with using a ribbon at the top of your online news site.
As a marketer or non-technical user of Adobe Target, you know it’s easy to modify those elements in the Visual Experience Composer to create the experiences you’re envisioning for your activity. But what if you don’t have that lightbox, banner, or ribbon on your site? And what if you don’t have access to the developer resources you need to create that website element? Working with a talented design team, we just created eight new experience templates for use with Adobe Target so you don’t have to give up on your great idea.
Eight new experience templates on GitHub
Adobe Target Experience Templates are precoded samples with configurable inputs for some of the most common marketer use cases for testing and personalization. You can use these samples in the Visual Experience Composer of Adobe Target and also with its Form Composer. We’re providing them on GitHub for free to developers and marketers to serve as a starting point for creating experiences in Adobe Target activities.
Each experience template comes with the sample code you need, along with an overview of what it is, instructions on how to use it, any limitations it has like character or image size limits, a preview of what it looks like, and a video demo of how to use it.
Here’s a quick rundown on the experience templates currently available:
- Banner carousel thumbnails: A rotating carousel ideal for high-volume pages like a home page or landing page. It displays three small images below an enlarged version of the small image on which the visitor has clicked.
- Banner carousel: A rotating carousel of full-size images that supports up to four images. This is also ideal for high-volume pages. Visitors can click right or left arrows to move through and display the images.
- Banner countdown: This large banner features a countdown clock that creates a sense of urgency to purchase before a sale ends or anticipation for an upcoming event like Black Friday, a concert, or a product launch.
- Button: Just as the name suggests, this is a call-to-action (CTA) button that you can use anywhere, as needed — for example, for a temporary offering. Change the height, width, color, and text, and link the button to where you want visitors to go.
- Lightbox countdown: This lightbox can overlay any page and, like the banner countdown, includes a countdown clock.
- Lightbox exit intent: Similarly, this lightbox overlays any page, but pops up when the visitor moves the cursor to the top right of the screen, which often indicates intent to leave the page. This gives you one more opportunity to get the visitor’s attention before they leave.
- Lightbox: This lightbox overlay is intended for high-volume pages like a home page or landing page. It pops up after a defined delay period and can be useful for enticing visitors to sign-up for a rewards program, a newsletter, or to take advantage of an offer.
- Ribbon: The ribbon stretches across the width of your web page and is ideal for high-impact, time-sensitive information like a weather alert, safety announcement, or website downtime for maintenance. It can also be used to announce a flash sale or offer for free shipping.
The banner-countdown experience template.
The simple lightbox experience template overlaying a web page.
Contribute your experience templates
We hope these experience templates provide one more means of unlocking your ability to test and personalize anywhere and everywhere using Adobe Target. Do you have a template that you think Adobe Target users would love? If so, we encourage you to contribute it to the repository on GitHub, which we see as a start to an ever-growing library. We’d also love to know what you think, so please be sure to give us your feedback.
Topics: Digital Transformation, Personalization