Design is the Heart of Customer Experience

This year at Adobe MAX, we are putting a spotlight on how design and creativity drive experiences.

by Meredith Cooper

posted on 08-24-2018

This year at Adobe MAX, we are putting a spotlight on how design and creativity drive experiences. Delivering exceptional, design-led customer experiences is the fundamental way for creatives, designers, brand strategists and marketers to ensure their organizations are differentiated. In fact, companies that integrate design thinking into company strategy can outpace industry peers by as much as 228%.

We’ve designed sessions with speakers from some of the most preeminent brands and agencies who are designing – and defining – the future of customer experiences. Join us to hear from Chobani, COLLINS, Dropbox, Headspace, IBM, Microsoft, Nordstrom, Rain and Vice Media – as well as inspiring creative icons such as Debbie Millman and Kat Holmes.

S600 – DESIGNING A NEW FUTURE FOR YOUR BRAND

_Monday, 10/15, 3:15pm
_Leland Maschmeyer, Chief Creative Officer, Chobani
Brian Collins, CEO/Chief Creative Officer, COLLINS

Leland and Brian have created a new brand and design operating system based on their work with some of the world’s leading brands, including Spotify, Equinox, Instagram, and Chobani. In this session, you’ll:

S601 – EVOLUTION OF WORK: HOW TO PUT DESIGN AT THE FOREFRONT OF COMPANY CULTURE

_Tuesday, 10/16, 1:15pm
_Debbie Millman, Designer/Author/Podcast Host, Design Matters
Kat Holmes, Founder mismatch.design
Elizabeth Kiehner, Global Leader & Design Principal, IBM
Collin Whitehead, Head of Brand Studio, Dropbox

Join design icon Debbie Millman as she leads a discussion on the evolution of design-led culture with these experts who have found great success elevating the importance of design across organizations:

S602 – VICE MEDIA: DISRUPT YOUR MARKETING PLAN AND BETTER COMMUNICATE WITH VIDEO

_Tuesday, 10/16, 3:15pm
_Ben Baker, VP of Post Production, Vice Media

Ben Baker, VP of Post Production for VICE, will share:

S603 -THE FUTURE OF EXPERIENCE DESIGN: BEYOND THE SCREEN

_Monday, 10/15, 1:00pm
_Albert Shum, CVP of Design, Experience and Device group, Microsoft

In this inspirational session, Albert Shum, CVP of Design at Microsoft, talks about the experience design industry revolution we are immersed in today, and shares practical advice on how to:

S604 – DESIGNING VOICE USER EXPERIENCES – A LOOK AT HEADSPACE

_Monday, 10/15, 5:15pm
_Randhir Vieira, Vice President of Product, Headspace
Andrew Howlett, Founding Partner, RAIN

Andrew and Randhir will discuss:

S605 – NORDSTROM: CONNECTING CREATIVE AND MARKETING TEAMS FOR BETTER RESULTS

_Tuesday, 10/16, 8:15am
_David Schripsema, Nordstrom Design & Marketing Manager

Join Adobe product leadership and Nordstrom Design & Marketing Manager David Schripsema to learn how Nordstrom has seen great success with connected systems, driving smoother, more efficient collaboration — from content creation to delivery. You’ll learn:

See you at MAX!

Topics: News, Adobe MAX

Products: Photoshop, Premiere Pro, Creative Cloud