Adobe Primetime IBC 2018 Update

by Sean Lyden

posted on 09-04-2018

With IBC 2018 right around the corner, we’re excited to update you on the latest Adobe Primetime developments and invite you to meet us in Amsterdam.

Record-setting year

In 2018, Primetime solutions again helped the world’s premier media companies deliver the biggest livestreaming events. From video delivery, to dynamic ad insertion, to subscriber authentication, Primetime technology helped power Super Bowl LII, the PyeongChang Winter Olympics, FIFA World Cup, NCAA March Madness, the NBA Playoffs and the newest streaming world record holder: the 2018 India Premier League.

Primetime Authentication expands globally

In North America, programmers and pay-tv operators have relied on Primetime Authentication (formerly known as Adobe Pass) to deliver TV Everywhere while protecting their subscriber revenue. Since it was launched in 2010, Authentication quickly grew to cover 99 percent of pay-TV households — and was even awarded an Emmy. We’re now proud to announce that Authentication is expanding beyond North America, beginning with Europe.

New features

Let’s connect at IBC 2018

The Primetime team has dedicated meeting space at the RAI Convention Centre. If you’d like to learn more about how Adobe Primetime can help your business, we’d love to talk with you.

We’ll see you in Amsterdam.

Topics: Digital Transformation, Advertising

Products: Experience Cloud, Premiere Pro, Creative Cloud