The State Of Advertising

Advertising is the quintessential example of an industry known for creatively embracing what’s new and next. From emerging technologies, channels, and formats to bold, go-to-market media strategies that are guided by evolving customer expectations for personalized, seamless, and omnichannel experiences, the most successful brands, agencies, and vendors are not ones to rest on their laurels. Now, with 2019 planning underway, we aim our special-series spotlight on the advertising world. Get ready to be inspired.

The State Of Advertising

by CMO.com Staff

Posted on 09-23-2018

Advertising is the quintessential example of an industry known for creatively embracing what’s new and next. From emerging technologies, channels, and formats to bold, go-to-market media strategies that are guided by evolving customer expectations for personalized, seamless, and omnichannel experiences, the most successful brands, agencies, and vendors keep moving forward.   

With that as our backdrop, and with 2019 planning underway, we turn our special-series spotlight on the state of advertising, now and ahead. Get ready to be inspired.

Topics: CMO by Adobe

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