The 2018 State Of Retail

Customer experience is inherently intertwined with retail, an industry only growing in complexity. That’s because shoppers are everywhere—in-store, online, and often both at once—and their expectations are at an all-time high regardless of where they are or how they’re purchasing. How did we get here?

The 2018 State Of Retail

by CMO.com Staff

Posted on 10-10-2018

Customer experience is inherently intertwined with retail, an industry growing in complexity. That’s because shoppers are everywhere—in-store, online, and often both at once—and their expectations are at an all-time high regardless of where they are or how they’re purchasing.

How did we get here? Technology, which has not only enabled shoppers but retailers, too. In-store associates are walking the floors with tablets. Online chatbots are popping up across screens of all sizes. The buzzwords around us—seamless, frictionless, and omnichannel, to name a few—are more than shop talk. They’re mandates for retailers vying for a bigger share of the multitrillion-dollar global market.

In this, our November special series, we open our door to the state of retail: where it stands, what’s new, and what’s next. With the holidays fast approaching, the insights are priceless.

Topics: Retail, Insights & Inspiration, Experience Cloud, Digital Transformation, Insights Inspiration, Marketing, CMO by Adobe

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