Adobe Named A Leader in Forrester Wave on Web Content Management Systems

by Haresh Kumar

posted on 11-15-2018

Today Forrester Research, an independent analyst firm, named Adobe a leader in The Forrester Wave™: Web Content Management Systems, Q4 2018. Adobe Experience Manager was one of 15 solutions evaluated across 26 criteria, grouped into three main categories: current offering, strategy, and market presence. We are honored to be positioned as a Leader with the highest scores in the current offering and market presence categories.

We believe being named a leader reflects the success that our partners and customers have achieved using Experience Manager to delight their users and drive business results. It validates, in our opinion, our efforts to provide a secure and scalable Digital Experience Platform that makes iteasier to deliver the best experiences, everywhere:

Reusable content and experiences for greater agility across channels

Omni-channel experiences are more important than ever. Today consumers spend more time online than they do sleeping; spending their time across a myriad of digital channels. Therefore, brands must deliver exceptional experiences on web and mobile but also emerging channels like voice, IoT, virtual reality and in-store digital experiences.

We’ve strived to make it easier for companies to deliver consistent, engaging experiences no matter where the consumer chooses to interact. Content and Experience Fragments provide re-usable, content blocks that can be used by any front-end framework across any end-point, ensuring a consistent experience through the customer journey. Capabilities like Content Services allow applications and devices to access content in Experience Manager for headless applications – web, mobile app, single page applications (SPAs), email, IoT devices etc. With Content Services developers can use RESTful APIs to access Experience Manager content programmatically while benefiting from the robust enterprise governance that Experience Manager ensures. Experience Manager also makes it easy to edit and preview SPAs using the SPA Editor. These products give developers freedom to create innovative experiences in their own favorite development environment, while allowing brands to leverage their content investments and foster collaboration with business users.

These capabilities are helping brands deliver content anywhere their audience or customers are. For example, Chris Taylor, CIO of Telegraph Media Group attests, “With Adobe Experience Manager, journalists can upload content and immediately publish it to the web, or adapt it for print, mobile apps, and social media feeds.”

Content intelligence to deliver the best experiences at scale

Consumers today buy experiences and they expect those experiences to be relevant and personal or they will disengage. Eighty percent of consumers would be more likely to do business with a company that offered personalized experiences. The explosion of content, formats, and channels make it challenging for brands to offer the personalized experiences consumers now expect. Brands simply can’t scale manually to deliver these experiences across all content and touchpoints, but rather have to rely on automation through machine learning (ML) and artificial intelligence (AI) to deliver scalable, contextually relevant experiences across every channel.

Adobe Sensei, helps brands scale to deliver the best experiences for each customer using AI and ML technology. Smart Layout in Experience Manager can suggest a personalized layout for each audience segment that can best meet chosen business KPIs. Previously, marketing teams didn’t have the resources to personalize at such a granular level. By using analytics combined with personalization algorithms, marketers can now scale to deliver the best digital experience for each audience segment and drive business results.

This combination of embracing creativity rooted in data and enhanced customer experience helps companies break down barriers to connect in a personalized way. “With Adobe Experience Manager, Analytics, and Target, we can use our experience, imagination, and initiative to reach audiences in new ways with tailored, targeted content,” says Sean Browne, Senior Director of Web Marketing of Informatica.

Enhanced agility for marketers and IT in the cloud

We continue to invest heavily in capabilities and resources to make it easier and faster for customers to manage and develop on Experience Manager and compete in the experience economy. Our customers find it takes fifty-six percent less time to launch new pages which results in seventy-eight percent more content being delivered by web teams. Cloud Manager, our self-service portal for our Experience Manager cloud offering make it easy to manage continuous integration and continuous delivery (CI/CD) pipelines for deploying and testing Experience Manager customization.

Brands – mid-size, departmental, or enterprises – are realizing business value with even greater efficiency. With features like core components, Style System, Live Copy and Multi Site Manager brands can quickly create their first experience or seamlessly scale across the complexities multi-regions, multi-brand requirements. With Adobe Experience Manager, we are honored to be helping many of the most innovative brands, efficiently deliver differentiated experiences.

Download a complimentary copy of the Forrester Wave on Web Content Management Systems Report here.

Topics: News, Content Management

Products: Analytics, Experience Cloud, Experience Manager, Target