2019 Trends Predictions LP

2019 Trends Predictions LP

by CMO.com Staff

Posted on 11-19-2018

2019 Trends Predictions LP

Understanding Motivations And Intentions

Measuring and managing online experiences to understand the “why” behind behavior goes far beyond clicks and hovers. It’s no longer enough to solely rely on piecing together and testing what is working (and not working) on your properties. To understand a customer’s state of mind, marketers must be able to read online digital behavior the same way they would in a physical store. Fortunately, similar to in-store shoppers, online consumers provide warning signs of an issue through digital body language.

Topics: Insights & Inspiration, Experience Cloud, Trends & Research, Digital Transformation, Insights Inspiration, Marketing, CMO by Adobe

Products: Experience Manager, Experience Cloud