10 Ways a Digital Asset Management (DAM) Solution Can Drive Business Value
Image source: Adobe Stock / pathdoc.
by Mike Carley
posted on 11-26-2018
You know that an enterprise digital asset management (DAM) system is one of the core solutions your organization needs to adopt to make a successful digital transformation. It’s the system that helps you unlock the real value of your digital assets by giving you a way to create, manage, and distribute all the organization’s digital content while streamlining the workflows that support those processes.
In reality, not everyone in the business understands just how essential a modern enterprise DAM is for the organization’s success. These 10 points illustrate the business value a modern DAM provides, and can help you make the case for investing in one.
Value 1: Supports faster time to market
A DAM speeds up the ability to find assets, create new formats, and get new campaigns out the door. This means your marketing and creative teams can quickly respond to emerging customer expectations and market trends, keeping the brand fresh and current while capitalizing on opportunities as they arise.
Value 2: Trims unnecessary costs
When creatives or marketing can’t find what they need, they often spend money creating or buying new assets. A DAM lets you get a handle on what digital assets you have, determine which are reusable, discover which performs best, and decide which can be quickly altered and used as a new version (reusing assets rather than buying or creating new). A DAM that’s offered through a managed services engagement can also reduce management costs from IT staff through reduced unplanned downtime, fewer calls and support tickets, and faster time to resolve tickets.
Value 3: Increases conversions
Faster time to market, increasingly personalized content, and asset performance insights are a powerful combination that can drive campaign optimization and strategy adjustments, ultimately fueling conversions. Personalization is a particularly important element, and, when done at scale, it can drive significant incremental revenue. For this reason, a DAM is essential for automating and accelerating the creation of personalized content and experiences. Enable your team to deliver the right experiences, with the right content, to the right customer, at the right time.
Value 4: Drives ROI
A DAM drives revenue, trims unnecessary costs, encourages collaboration across silos, and boosts the efficiency and productivity of workflows – all of which contribute to ROI. And when you can use a DAM in combination with other creative and data analysis tools through native integrations on a single cloud platform, you can realize the full power of a DAM to deliver value to the business.
Value 5: Delivers insights
At a time when billions of media views occur each day, and anyone can easily create and share content, the challenge to stand out is becoming harder and harder. Creative teams today are not just competing with other brands for customer attention share, they’re also competing with the customers themselves. With a DAM that’s natively integrated with your analytics solution, you can easily bring in analytics data like response rates, engagement, conversions, revenue, shares, and other metrics and tie that to your digital assets. That lets you discover your top-performing and low-performing assets. It’s that kind of business intelligence that’s needed to drive your marketing strategy in a way that maximizes the monetization of your content.
Value 6: Futureproofs investment
Ensure your asset management tool can do all the things you need today, as well as tomorrow. Choose your solution wisely, with the future in mind. Outgrowing and replacing a solution, with the costs and loss of productivity that are implied, are not worth it — nor is investing in a solution from a vendor that may not be around in five years or lacks deep expertise and support capabilities to help you succeed.
Value 7: Leverages critical and emerging technologies
Your business may be developing content for new technologies like voice assistants, using new media formats for augmented and virtual reality environments and 3D imagery, and turning to artificial intelligence (AI) to speed up workflows and scale personalization. Your investment in video may be growing to let customers engage with your brand the way they most prefer. A DAM can help you ingest and efficiently manage all your digital assets (including those for new technologies and for emerging and popular media formats), and can use AI to reduce the amount of work it takes to do so, freeing up time and resources for higher value activities.
Value 8: Mitigates risks of copyright non-compliance and security issues
Large asset collections require careful tracking of which ones are licensed for use, along with where they can be used, for how long, and under what circumstances. Copyright laws can differ across international sites, making this task even more complex. A DAM provides digital rights management (DRM) features that help you remain legally compliant, reduce liability, and avoid financial penalties or damage to the corporate reputation. A DAM that’s offered as a managed services engagement also lets you store and manage your digital assets in a controlled, hosted environment that’s secured, according to industry best practices.
Value 9: Keeps you current and competitive
Data volume is ever-increasing, new devices are continually introduced, new formats are added to the media and information landscape, and customers increasingly expect personalized, meaningful, and relevant content. A full-featured DAM not only helps your business avoid being left behind as these changes occur, but also enables it to capitalize on new opportunities as they appear on the horizon.
Value 10: Eases collaboration
A DAM supports and encourages collaboration between diverse and potentially remote business sites, divisions, teams, agencies, partners, distributors, and other stakeholders. Permissions and other governance features offer controlled access to assets, while supporting sharing those assets to facilitate workflows. Some managed services DAM offerings even let you leverage your authentication system of choice. A DAM eliminates siloed assets, file sharing via email or thumb drives, and other uncontrolled methods of collaborating.
Learn more about Adobe Experience Manager Assets (AEM Assets)
Learn more about how Adobe Experience Manager Assets (AEM Assets) provides a solution that helps your organization gain these benefits. Get additional information to help your business make an informed decision about adding or modernizing this key solution in your digital transformation.
Topics: Digital Transformation, Content Management, Personalization
Products: Experience Manager