Creativity Wins the Day. And the Future.

by Adobe UK Team

Posted on 11-30-2018

Adobe MAX 2018 focused on one central theme: The Future Belongs to Those Who Can Create. In his opening address, Adobe CEO Shantanu Narayen reminded us all of Adobe’s goal to “nurture the creativity that lives inside all of us.” When businesses foster employee creativity, they build better customer experiences and strengthen customer loyalty.

To see how you can keep creative energy flowing through your business, we’re featuring some of the best highlights from MAX 2018 right here. View some of the favourite sessions about creativity and business presented during the conference. And learn about the new Adobe Creative Cloud features and capabilities to make your creative processes smoother and smarter.

Increase your tools. Up your creativity.

If the future is driven by creativity, then creatives need better tools to meet evolving demands.

Adobe Stock breathes new life into stock art.

Intelligent search capabilities powered by Adobe Sensei, make it easier than ever for your teams to find the right assets faster and differentiate your brand. Inspiring collections now incorporate assets from partners, like GoPro, for stunning visuals. Plus, video creators have more options with Adobe Stock Motion Graphics templates and video loops. As Nicholas Woodman, GoPro’s CEO and Founder put it, “GoPro and Adobe have a lot in common — we both serve some of the most passionate content creators on earth.” Check it out.

Major updates to Adobe XD make it your end-to-end user experience tool.

Adobe XD is the first and only UX/UI platform to connect screen and voice prototyping in one app. Now, XD does everything your designers want it to. New features include voice triggers and speech playback; Auto-Animate, which allows designers to animate prototypes to mirror the end-user experience; and a number of third-party plug-ins. And by utilising AI and our new collaboration with Accenture Interactive Operations, we can scale personalised digital experiences in whole new ways. Learn more.

Welcome Premiere Rush to Creative Cloud.

This all-in-one solution combines capture, editing, simplified colour, audio, motion graphics, and publishing. And by auto syncing all your projects to the cloud it’s easier than ever to take your business’s content marketing, social media, and communications to the next level. Creating and sharing video has never been so easy. Get to know Premiere Rush.

View MAX sessions. See maximum results.

View on-demand recordings of MAX 2018 sessions that highlight the top trends, topics and conversations for creatives and designers in business today.

Designing a New Future for Your Brand

There are always multiple parallel futures vying for social dominance, emerging from corporate visions, science fiction, political parties, countercultures, and more. In all cases, they use design to compete and to thrive. Listen to Leland Maschmeyer, chief creative officer of Chobani, and Brian Collins, CEO/chief creative officer of COLLINS, to find out how they have created a new brand and design operating system based on their work with some of the world’s leading brands. Watch now ›

Evolution of Work: How to Put Design at the Forefront of Company Culture

Creating a design-led culture is more than just sprinkling a few more designers across the company. It means democratising creativity and design in a way that company leadership — and even non-design organisations — embrace and put it at the forefront of overall strategy. Hear from leaders from IBM, Dropbox, and Google describe the profound cultural improvements they’ve observed by prioritising design. Watch now ›

The Future of Experience Design: Beyond the Screen

Today’s designers are challenged like never before to create experiences that are not only accessible and aspirational, but that also meet future challenges and opportunities. In this inspirational session, Albert Shum, CVP of Design at Microsoft, talked about the experience design industry revolution we are immersed in today, and shares practical advice on creating engagement, building diversity, and the role of AI. Watch now ›

Designing Voice User Experiences: A Look at Headspace

Just as mobile design has emerged as one of the most important skills for designers, voice interaction design is becoming the next frontier for design talent. Hear from RAIN, an agency that helps brands build meaningful experiences through voice integrations, and Headspace, a meditation company discuss why voice design is essential for the user experience. Watch now ›

Nordstrom: Connect Creative and Marketing Teams for Better Results

Adobe recently conducted a study that found that the fastest growing S&P 500 businesses were more likely to achieve higher performance and deliver more engaging experiences if they built connections between their creative and marketing technologies. Join Steve Gustafson, Adobe Executive Creative Director, and David Schripsema, Nordstrom Design & Marketing Manager, to find out how Nordstrom has seen great success with connected systems, driving smoother, more efficient collaboration — from content creation to delivery. Watch now ›

The future is in creative hands.

Creativity and innovation work together to lead the way to a better future. We will continue to build the right tools to help you maximise your creative power and deliver experiences that delight us all. Learn more about Adobe Creative Cloud for Enterprise, or follow us on LinkedIn to stay informed about the latest news, product updates, and upcoming events.

Hungry for more? Check out these links.

Learn what your team needs in order to meet the never-ending demand for personalised customer experiences. Read now ›

View our info-graphic to learn what creative professionals think of AI technology and how it can help them improve their creative processes. See now ›

Understand why business leaders believe innovation and inclusivity are the future of experience design. Read more ›

Topics: Design, Creative Business, UK, UK Exclusive, Creative EMEA