CMO By Adobe’s top 10 most popular articles of 2018

We take a look at this year’s top-performing content—an indication of what topics will be of interest to CX professionals in 2019.

CMO By Adobe's top 10 most popular articles of 2018

by Giselle Abramovich

Posted on 12-06-2018 publishes insights, expertise, and inspiration for and by customer experience professionals. If these articles—our most popular, still-resonating content in 2018—are any indication, topics including experience design, artificial intelligence, mobile, e-commerce, and leadership will remain at the center of executives’ radar screens going forward. The same goes for emerging technology, measurement, and agile marketing methodologies as we enter 2019—the era of experience business 2.0. 

1. 6 Trends Shaping The Future Of Experience Design

In our coverage of Adobe MAX in October 2018, Albert Shum, CVP of design at Microsoft, shared six key trends that are shaping the future of experience design. Shum spoke about a need for coherent, meaningful design experiences, as well as new tools and technology changing design as we know it.

Read the full article here.

2. 15 Mind-Blowing Stats About Artificial Intelligence

Artificial intelligence is already changing the business landscape. In this edition of “15 Mind-Blowing Stats,” we looked at the current state of AI and what lies ahead.

Read the full article here.

3. 10 Trends That Will Shape Marketing In 2018 contributing writer Mercedes M. Cardona did a deep dive into the trends that were hot in 2018, such as tech-enabled creativity, mobile, and digital TV.

Read the full article here.

4. In India, The Future Of Mobile Video Is Bite-Sized

In our February series about mobile, InMobi CRO and co-founder Abhay Signal spoke about mobile’s integral part of the day-to-day life of Indian consumers and how it’s changing the way content is consumed.

Read the full article here.

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5. 5 Online Holiday Shopping Predictions

Based on an analysis of aggregated and anonymized data via Adobe Analytics and also companion research of over 1,000 consumers in the United States, Adobe Digital Insights (ADI) predicted the following five online holiday shopping trends.

Read the full article here.

6. The 7 Habits Of Highly Effective Transformation Leaders

Contributing writer Kristin Burnham spoke to nine executives and thought leaders about what makes good leaders great, the habits that inform success, and specific skills executives must hone to be effective transformation leaders.

Read the full article here.

7. 6 Emerging Technologies That Will Transform Experiences

In the earlier part of 2018, took a look at the emerging technologies that would transform business and allow us to be more connected, creative, and productive than ever before. While some of these technologies made a big splash in 2018, others might come more into the mainstream in 2019.

Read the full article here.

8. 15 Mind-Blowing Stats About GDPR

In August we took a look at privacy—GDPR, specifically—to see where our industry was in terms of compliance and how consumers felt about the regulation.

Read the full article here.

9. 7 Content Consumption Trends That All Digital Leaders Need To Understand

The pressure is on for brands that want to meet their customers wherever they are. And they are everywhere, proficient at digital technology and demanding superior experiences across all touch points—including emerging channels and platforms.

Read the full article here.

10. 12 ‘Millennial-Minded’ Trends For 2018

According to this contributed column by Amanda Slavin, CEO and founder at CatalystCreativ, Millennials are less a demographic and more a psychographic.

Read the full article here.

Topics: CMO by Adobe, Experience Cloud, Digital Transformation, Digital Foundation, Trends & Research, Analytics, Marketing, Insights & Inspiration, Information Technology,