Study Shows Analytics and Data Management Tools Add Real Value


by Andrea Ward

posted on 12-10-2018

Whether you sit in marketing, advertising, or IT, you know that the key to success for any company is twofold: a solid understanding of your customer, and delivering compelling and personalized experiences to them across devices and channels. Today, we’re sharing the results of a new commissioned study conducted by Forrester Consulting on behalf of Adobe, which concludes that investing in Adobe’s leading analytics and data management tools to help deliver these experiences can boost ROI more than 200 percent.

But that’s not all.

Global companies across a variety of industries say that Adobe Analytics and Adobe Audience Manager, which accelerate time to insight, drive digital growth, and enhance customer experiences, are helping to increase conversion rates across mobile and web by more than 20 percent and site traffic by 10 percent. In addition, according to “The Total Economic Impact of Adobe Analytics & Adobe Audience Manager,” your ability to upsell to high-value customers can increase by 60 percent.

To conduct the analysis, Forrester interviewed companies using Analytics and Audience Manager, and based on the results of the interviews, Forrester created a model to project the expected return from implementing these tools over a three-year period.

“We’ve seen a 40 percent uplift in performance across the marketing funnel, from awareness through purchase,” said one director of e-commerce analytics at a retail company. “In fact, our conversion off of display media increased more than four times, from 2 percent to 9 percent.”

And a director of marketing at a tech firm saw site traffic increase by 15 percent since moving to Adobe.

By using both Analytics and Audience Manager, our customers have seen the following topline results over a three-year period:

Dive into the results and download the study here. We’re excited to see these results demonstrating the business viability of understanding your customers better and improving overall experiences.

Topics: Digital Transformation, Analytics, Trends & Research

Products: Analytics, Audience Manager