Plan for These Must-Attend Marketing Innovations Sessions at Adobe Summit

by Adobe Communications Team

posted on 01-14-2019

The Marketing Innovations track — powered by CMO.com — is one of the most popular tracks each year at Adobe Summit. The sessions are dedicated to bringing you industry insights, the latest on emerging technologies, and leadership strategies to help you kill it in your career.

Here are five must-attend Marketing Innovations sessions that you’ll want to register for as soon as the Session Scheduler is available later this month:

NASA’s Chief Scientist on Achieving the Impossible

Operating under extreme pressure with strict deadlines, multiple stakeholders, and geographically dispersed teams to achieve something that has never been attempted before — that’s something that any business leader is all too familiar with. Join Dr. John Grotzinger, chief scientist and head of strategic planning, for the Mars Rover Mission at NASA, as he shares insights on the exploration of the unknown, the prowess of emerging technology, and the unique management strategies for motivating and collaborating with hundreds of staff members across 13 countries, all operating under extreme pressure. He explains the best-practice approach of “test as you fly, and fly as you test,” resulting in risk reduction, and outlines how his team confronted challenges to make history and achieve the impossible.

In this session, learn how to:

Talk Triggers: Turn Your Customers into Volunteer Marketers

Word of mouth is responsible for as much as 50 percent of all purchases, yet almost nobody has an actual plan to generate it. In this fast-paced, dynamic presentation, New York Times best-selling marketing author Jay Baer presents a simple yet critical choice: Do you want to be the same, or do you want to be different? Same is lame. We ignore average, but we discuss different. When you offer a differentiated, talkable customer experience, it compels conversation. And when customers talk, they recruit new customers… for free. With hilarious and poignant storytelling, this presentation creates real change among business professionals at all levels, helping you improve your marketing and approach to customer acquisition.

Key takeaways from this session:

Augmented Reality and the Future of Marketing: What Marketers Need to Know

You can’t spell marketing without AR! Augmented reality has made headlines for several years now, but did you know that AR is more than just fun and games? Join AR expert Cathy Hackl on a journey to the future of marketing and how immersive technologies are being used in business today and how they are being integrated in marketing strategies. This session is for marketers and creatives who want to be prepared for the future of marketing and content.

Walk away from this session knowing:

A recent study found that 80 percent of business decision-makers said that improving their company’s customer experience was among their top priorities in the year ahead. So was increasing customer loyalty (81 percent). Hear McKinsey partner and global lead of digital marketing operations Jason Heller deep dive into what’s in store for marketing in 2019, when so many businesses will be refocusing their strategies around customer experience.

Trends include:

The Changing Role of the CIO at the Intersection of IT and Marketing

Delivering seamless customer experiences is the top priority for most businesses today and a driving force behind digital transformation strategies across industries. To be able to provide the best experience possible across every customer touchpoint, tighter relations between marketing and IT teams are in order.

The CIO is playing a critical role in strengthening the marketing-IT collaboration and driving personalized customer experiences. Join Adobe CIO Cindy Stoddard, who will lead a discussion on how the role of the CIO is evolving as companies make the shift toward customer-centric business practices.

Topics include:

Come to Summit to become a digital experience pro

Join industry leaders and innovators March 26-28, 2019, at The Venetian | The Palazzo in Las Vegas for three days of marketing information, innovation, and inspiration. Register now and check out over 300 sessions and labs, including these must-attends from the Marketing Innovations track.

Be sure to check out the complete list of Marketing Innovations sessions when you plan your Summit experience, and use code S18SMDC to save $200 when you register for #AdobeSummit.

See you there!

Topics: News, Adobe Summit

Products: Experience Cloud