Adobe Delivers New Customer Experience Management Innovations for Retailers at NRF 2019

by Digital Europe

Posted on 01-16-2019

To stand out as a retail­er, you must be excep­tion­al which comes down to one thing – expe­ri­ence. The cus­tomer expe­ri­ence is always right, and retail­ers must lead in Cus­tomer Expe­ri­ence Man­age­ment (CXM) to stay com­pet­i­tive and dri­ve shop­per loy­al­ty. Adobe is help­ing retail­ers address this, with 80 of the top 100 U.S. online retail­ers rely­ing on Adobe Expe­ri­ence Cloud.

Online retail is car­ry­ing the torch for retail growth over­all. Yet it’s the retail­ers with a com­pelling online pres­ence (web + mobile), cou­pled with engag­ing phys­i­cal store loca­tions that had the advan­tage. Adobe Ana­lyt­ics found online retail sales increased 16.5% dur­ing the 2018 hol­i­day sea­son, and buy online pick up in-store (BOPIS) increased 50% YoY.

Today we’re intro­duc­ing inno­va­tions in Adobe Expe­ri­ence Cloud that help retail­ers excel in CXM across phys­i­cal and dig­i­tal store­fronts. Adobe Sen­sei, our AI and machine learn­ing tech­nol­o­gy, fur­ther auto­mates CXM, help­ing retail­ers work smarter and faster. Our new capa­bil­i­ties for retail­ers include:

These new inno­va­tions will be on demon­stra­tion at NRF at booth #4837 (Adobe) and booth #4125 (Magen­to, an Adobe Company).

Expe­ri­ence Cloud played a piv­otal role in sup­port­ing retail­ers dur­ing the busiest time of the year — the hol­i­day sea­son. On Black Fri­day, Expe­ri­ence Man­ag­er enabled shop­pers with a record 42 bil­lion rich con­tent inter­ac­tions. Adobe Tar­get deliv­ered 28% more engage­ments on Black Fri­day and 45% more on Cyber Mon­day in 2018 in com­par­i­son to 2017. Advertising Cloud han­dled 18.44 mil­lion search clicks in Decem­ber 2018, and aver­aged 170.1 mil­lion demand-side pro­cess­ing (DSP) and cre­ative impres­sions daily.

Topics: Digital Transformation, artificial intelligence, customer experience, nrf, retail, UK, UK Exclusive, Digital EMEA