How Sanofi France uses Adobe to Quickly Bring Life-Saving Therapies to Market
by Stephanie Krausse
Posted on 01-18-2019
Immuno-oncology is a breakthrough cancer treatment that helps the immune system find and attack cancer cells—a promising alternative to harsher traditional approaches. It has the potential to completely transform cancer care, and it’s just one area of focus for Sanofi France, along with breakthrough treatments for diabetes, cardiovascular diseases, and more. Sanofi’s mission is urgent: The faster it can deliver new treatments to patients, the better.
Bringing treatments to market quickly is an incredibly complex process around which Sanofi felt a strong need to transform digitally. The company wanted a long-term partner to help drive the transformation and chose Adobe as its cloud platform provider.
A big part of going to market with new life-saving treatments involves educating physicians. Using Adobe Creative Cloud and Adobe Experience Cloud, the company is breaking down silos and becoming more consistent in its communications with healthcare professionals. Adobe Campaign helps Sanofi present a more unified front to physicians as they meet with sales reps, participate in clinical trials, and receive scientific literature from the company. And for the first time, the marketing team can measure the results, continually looking for new ways to be relevant in the lives of doctors and patients around the world.
Beyond its adoption of Adobe Experience Cloud and Creative Cloud, Sanofi saves hours of work every week thanks to its use of e‑signatures with Adobe Document Cloud and Adobe Sign on all its contracts, purchase orders, and statements of work.
According to Valérie Abrell Duong, VP IT, digital and innovation at Sanofi France, Adobe plays an important role in the company’s continuing evolution. “We wanted more than a technology vendor. We were thinking strategically about who could help us evolve in all areas of the business over the long term,” she says. “As a strategic partner, Adobe can help make us successful in our digital transformation journey.”
Topics: Digital Transformation, Pharmaceutical, Sanofi, UK, UK Exclusive, Digital EMEA
Products: Campaign, Experience Cloud