How Sanofi France uses Adobe to Quickly Bring Life-Saving Therapies to Market

by Stephanie Krausse

Posted on 01-18-2019

Immuno-oncol­o­gy is a break­through can­cer treat­ment that helps the immune sys­tem find and attack can­cer cells—a promis­ing alter­na­tive to harsh­er tra­di­tion­al approach­es. It has the poten­tial to com­plete­ly trans­form can­cer care, and it’s just one area of focus for Sanofi France, along with break­through treat­ments for dia­betes, car­dio­vas­cu­lar dis­eases, and more. Sanofi’s mis­sion is urgent: The faster it can deliv­er new treat­ments to patients, the better.

Bring­ing treat­ments to mar­ket quick­ly is an incred­i­bly com­plex process around which Sanofi felt a strong need to trans­form dig­i­tal­ly. The com­pa­ny want­ed a long-term part­ner to help dri­ve the trans­for­ma­tion and chose Adobe as its cloud plat­form provider.

A big part of going to mar­ket with new life-sav­ing treat­ments involves edu­cat­ing physi­cians. Using Adobe Cre­ative Cloud and Adobe Expe­ri­ence Cloud, the com­pa­ny is break­ing down silos and becom­ing more con­sis­tent in its com­mu­ni­ca­tions with health­care pro­fes­sion­als. Adobe Cam­paign helps Sanofi present a more uni­fied front to physi­cians as they meet with sales reps, par­tic­i­pate in clin­i­cal tri­als, and receive sci­en­tif­ic lit­er­a­ture from the com­pa­ny. And for the first time, the mar­ket­ing team can mea­sure the results, con­tin­u­al­ly look­ing for new ways to be rel­e­vant in the lives of doc­tors and patients around the world.

Beyond its adop­tion of Adobe Expe­ri­ence Cloud and Cre­ative Cloud, Sanofi saves hours of work every week thanks to its use of e‑signatures with Adobe Doc­u­ment Cloud and Adobe Sign on all its con­tracts, pur­chase orders, and state­ments of work.

Accord­ing to Valérie Abrell Duong, VP IT, dig­i­tal and inno­va­tion at Sanofi France, Adobe plays an impor­tant role in the company’s con­tin­u­ing evo­lu­tion. “We want­ed more than a tech­nol­o­gy ven­dor. We were think­ing strate­gi­cal­ly about who could help us evolve in all areas of the busi­ness over the long term,” she says. “As a strate­gic part­ner, Adobe can help make us suc­cess­ful in our dig­i­tal trans­for­ma­tion journey.”

Topics: Digital Transformation, Pharmaceutical, Sanofi, UK, UK Exclusive, Digital EMEA

Products: Campaign, Experience Cloud