The 2019 State Of Mobile

These days, more than 3 million people across the globe use smartphones. “Seamless” and “consistent” are arguably two of the biggest buzzwords to describe the type of experience consumers want as they switch from one device to the next. And all the while, numerous emerging technologies are changing the entire mobile landscape

Mobile has been part of the marketing conversation since CMO.com launched nearly 10 years ago. Back then, prospects of a growing number of users and device types was big news, and terms such as geofencing and showrooming were entering the venacular. What’s more, prescient marketing and technology leaders were acknowleging mobile’s potential to transform the customer experience.

These days, more than 3 million people across the globe use smartphones. “Seamless” and “consistent” are arguably two of the biggest buzzwords to describe the type of experience consumers expect as they switch from one device to the next. And all the while, numerous emerging technologies are changing the entire mobile landscape. That’s mobile in a nutshell, but what’s inside matters just a much. In this month’s series on mobile, we crack open the details. Read on.