Announcing the 4th Annual Adobe Government Creativity Awards
by Adobe Government Communications Team
posted on 02-14-2019
Apply to this year’s AGCA’s here.
Adobe is now taking submissions for the fourth annual Adobe Government Creativity Awards (AGCA) for 2019.
Every year, the AGCA recognizes and honors those in government who are supporting their organization’s mission through creativity and design.
Last year, the competition received nearly 500 entries from eight countries. Entries ranged in mission—from improving citizen self-services and health wellness projects, rebranding the agency through digital design and photography, and personalization and design of government websites and mobile apps.
Creatives solve challenges throughout government using the power of design and technology every day. The AGCA is an effort to recognize the work done by creatives with the help of Adobe Creative Cloud for the benefit of communities around the world and to make internal government operations run more efficiently.
Entries can be made on the AGCA website until May 31, 2019.
AGCA is the premier digital media competition for government professionals.
When you submit a project for the AGCA, you’ll get:
- Exposure: Showcase your best work to peers and industry professionals around the world.
- Feedback: Get feedback from industry experts on your skills, creativity, design and effectiveness.
- Recognition: Winners not only receive a trophy, but also certificates and badges to promote themselves.
- Community: Connect with other creative and design professionals in the public sector.
How it works
The competition is divided into three segments focused on Visual Communications, Interactive Design, and Multi-Channel Campaigns and Service Delivery, with specific categories within each segment.
Keep in mind: You can only submit the same project in one category, but you can submit up to three (3) different entries per category.
1. Visual communication
Photographs, graphic design, data visualization or video. This could be, for example, a brochure of a park exhibit.
2. Interactive design
Projects designed to be viewed through a browser on a computer, tablet, mobile device or interactive kiosk.
3. Multi-Channel campaigns and service delivery
Projects that target audiences across various channels (social, online, offline, print, in person signage, videos, events, etc.). In the example of the park exhibit brochure, the signage and social elements of the same exhibit could be entered into this category.
Learn more about the categories.
How to submit a project
There’s one thing all winning projects have in common: the design makes life easier for employees and the people they serve.
And they present a clear, compelling story using text and images—showcasing that purpose.
That story delineates a real challenge that citizens face, the process you and/or your team took to address that challenge, and how it helped bring a solution using digital means.
All the project submissions are judged by a panel of expert industry judges.
Projects are scored based on the following:
Here are a few more tips on crafting a winning submission:
- Visual Story. Show the beautifully designed brochure you created, or the new website redesign, using text and images from before, during, and after—walking the viewer through your end-to-end journey with challenges faced, realizations made, the logic behind design decisions, to the feedback received. See the 5 sections to include.
- Outcome metrics: How did your project perform? Did it solve the problem it set out to solve? How was it received throughout the community? What data do you have to illustrate the outcome? Any customer or employee quotes? How did you measure success—and did you reach it?
- Innovative use of tools: Please share how Adobe technology (i.e. Creative Cloud, Adobe Experience Manager, etc.) helped you achieve your goals to efficiently create assets to meet your goals.
Submit a project today with 3 easy steps
You can start submitting your project today—and update it on file before the end of the contest on May 31, 2019.
Go to adobecreativityawards.com and click “Submit Project” under the “Menu” tab.
Winners will be announced no later than August 2019.
Read stories of last year’s AGCA designers in the Adobe Creating Impact series.
Get connected with the AGCA community on Slack and start connecting with like-minded public sector creatives.
Interested in volunteering as an industry expert judge? Please email email@example.com.
Topics: Industry, Government