HUK-COBURG Builds Forms in Minutes to Capture Auto Insurance Leads

by Stephanie Krausse

Posted on 02-25-2019

At year-end in Ger­many, hun­dreds of thou­sands of car own­ers go online to shop for bet­ter deals on car insur­ance. HUK-COBURG knows the pat­tern well. Its online cal­cu­la­tor typ­i­cal­ly process­es four mil­lion requests dur­ing Octo­ber and Novem­ber alone—four times as many as the rest of the year combined.

To keep up with requests and oth­er leads com­ing through the web­site, the auto insur­ance com­pa­ny needs the right mix of sys­tems and process­es to quick­ly respond. To that end, HUK-COBURG’s dig­i­tal mar­ket­ing team man­ages more than 3,000 web pages using Adobe Expe­ri­ence Man­ag­er, and now uses Adobe Expe­ri­ence Man­ag­er Forms to rapid­ly spin up form pages that sim­pli­fy get­ting cus­tomers inter­est­ed in and signed up for new services.

Com­plex sales process­es make for com­plex lead forms, but form authors can use Adobe to eas­i­ly drag and drop pieces of forms with­out hav­ing to code the back­end log­ic. That means deploy­ment in min­utes rather than weeks.

Inte­gra­tion of the forms with back­end sys­tems auto­mat­i­cal­ly pulls in known cus­tomer infor­ma­tion, reduc­ing errors on forms and improv­ing cus­tomer experiences.

“Adobe Expe­ri­ence Man­ag­er is more than just a web con­tent man­age­ment sys­tem,” says Chris­t­ian Dein­lein, Head of Inter­net Sys­tems at HUK-COBURG. “It’s a cross-chan­nel plat­form for man­ag­ing, per­son­al­iz­ing, opti­miz­ing, and deliv­er­ing content.”

Today, when cus­tomers come look­ing for auto insur­ance, HUK-COBURG can ush­er them smooth­ly into the sales process, ready to assist them with quotes and pol­i­cy options. And with so many Ger­man con­sumers using the inter­net to research insur­ance prod­ucts, offer­ing qual­i­ty online ser­vices is good for business.

Read more about Adobe Expe­ri­ence Cloud at HUK-COBURG.

Topics: Digital Transformation, customer experience, personalisation, UK, UK Exclusive, Digital EMEA