How to Manage Your Marketing and Creative Process from Brief to Deliverable with the Asana and Adobe Creative Cloud Integration
by Minson Chen
posted on 02-27-2019
Asana has launched an end-to-end solution for marketing and creative teams for managing the entire marketing and design process, with the exciting news that it integrates with Adobe Creative Cloud. What this means is you will have a new solution to connect creative and marketing teams on a single platform, and will be able to manage and coordinate all of those teams’ work so they can collaborate better and execute faster. “Asana for Marketing and Creative Teams is helping the world’s best brands, from Sony Music to National Geographic to Bobbi Brown to LVMH, cut the chaos of coordinating campaigns in spreadsheets and emails by serving as the source of truth for managing their marketing and design process.” said Dave King, Head of Marketing, Asana.
With Asana’s integration with Adobe Creative Cloud, you’ll spend less time tracking down important details or communicating updates, giving you more time to focus on doing great design work. If you’re working in Adobe Photoshop CC, Illustrator CC, or InDesign CC, you can see new tasks, share design files, and incorporate feedback delivered in Asana. You’ll stay plugged into Asana, the single source that manages the entire creative production process from initial brief to final deliverable without leaving Adobe Creative Cloud so you can stay in the flow.
How to Integrate Asana with Adobe Creative Cloud
Asana for Adobe Creative Cloud is an integration between Asana and essential Adobe Creative Cloud apps – Adobe Photoshop CC, Illustrator CC and InDesign CC. You can download and install it from the Adobe Exchange Marketplace.
Once installed, you can then launch Asana for Adobe Creative Cloud right within the Photoshop, Illustrator, or InDesign Window menu:
After logging into your Asana account, you are presented with a view of My Tasks:
Clicking on a task takes you into a detailed view of that task:
From the task details page, you can easily attach assets to a task, making it easy for the rest of your team to have access to the latest work. You can also add comments, change custom fields, and open a new file to work on by clicking any compatible attachment.
New features in Asana for Marketing and Creative Teams
Asana for Marketing and Creative Teams adds many powerful features to Asana. Kick off projects faster with Forms to standardize creative intake and ensure your team has everything they need to get started, Proofing to mark up images and automatically turn comments into actionable tasks, Approvals to speed up the creative review and approval process, and Portfolios to provide a real-time view into how marketing strategy is progressing against campaign objectives. Learn more about how your team and organization can benefit from Asana for Marketing and Creative Teams here.
If you already have Asana Business, you can download Asana for Adobe Creative Cloud, an extension available on Adobe Exchange. Adobe Exchange is our marketplace where you can find thousands of extensions, plugins, scripts and more to enhance your creativity and extend the functionality of your Creative Cloud applications.
Topics: Creativity, Design
Products: InDesign, Photoshop, Creative Cloud